In this episode of the 21 Min Pharma Edge powered by Game of Pharma, we sit down with Ashok Bhatia, former President - Emerging Markets at Zydus Lifesciences, to explore his remarkable 48-year journey in the pharma industry.

In this podcast, we explore:

• The key ingredient for building a standout brand in today’s competitive pharma world.
• How pharma companies approached brand management in the past and the valuable lessons we can still apply today, with a look at Nucoxia as an example.
• The biggest mistakes pharma companies are making in branding right now, with real-life examples that highlight what went wrong.
• Whether innovation and digital tools are making pharma branding easier or more complex, and what the future holds for this evolving landscape.

Mr. Ashok’s journey is a testament to hard work, innovation, and staying true to the basics while pushing boundaries.

Whether you're a pharma professional, marketer, or someone passionate about leadership, this episode is packed with inspiration and actionable lessons.

Don’t miss this inspiring conversation!

Follow to the Game of Pharma podcast for more exclusive interviews with pharma industry leaders.

Available on Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Mr. Ashok Bhatia's LinkedIn: https://www.linkedin.com/in/ashok-bhatia-6079a239/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

Visit our website for the latest updates in pharma and to stay informed about future episodes: https://gameofpharma.in

Follow us on social media-

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/

YouTube: https://www.youtube.com/channel/UCGLNWWSCYZz3WbY77gencpw

In this episode of the 21 Min Pharma Edge powered by Game of Pharma, we sit down with Ashok Bhatia, former President - Emerging Markets at Zydus Lifesciences, to explore his remarkable 48-year journey in the pharma industry.

From starting as an Assistant Chemist to becoming a leader in global markets, Mr. Ashok shares invaluable insights into:

The evolution of pharma marketing over the decades.

Overcoming challenges without digital tools in the early days.

The art of brand building and creating sustainable profits.

Defining moments that shaped his legacy in the industry.

Mr. Ashok’s journey is a testament to hard work, innovation, and staying true to the basics while pushing boundaries.

Whether you're a pharma professional, marketer, or someone passionate about leadership, this episode is packed with inspiration and actionable lessons.

Don’t miss this inspiring conversation!

Follow to the Game of Pharma podcast for more exclusive interviews with pharma industry leaders.

Available on Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Mr. Ashok Bhatia's LinkedIn: https://www.linkedin.com/in/ashok-bhatia-6079a239/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

Visit our website for the latest updates in pharma and to stay informed about future episodes: https://gameofpharma.in

Follow us on social media-

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/

YouTube: https://www.youtube.com/channel/UCGLNWWSCYZz3WbY77gencpw

In this episode of 21 Min. Pharma Edge powered by Game of Pharma, we dive into the evolving landscape of pharma sales leadership with Yashwant Mishra, Founder Director of Benzene Ring Learning Solutions and former leader at Unichem, Cipla, UCB, and Piramal Pharma.

With his wealth of experience, he shares his expertise on managing and leading the new generation of pharma sales reps.

Key topics include:

The essential traits pharma executives should develop early in their careers to become high-performance sales managers.

The shifting challenges in the pharma sales industry and how managers can adapt their roles to stay successful.

The debate between autocratic vs. democratic management styles, and the future of leadership in pharma sales.

Managing Gen Z and millennials in today’s pharma environment—what values and work ethics should managers embrace?

Tune in for actionable strategies to lead and inspire the next generation of pharma sales professionals.

Don't miss out on expert advice from one of the top industry leaders!

Available on Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Yashwant Mishra's LinkedIn: https://www.linkedin.com/in/yashwant-mishra-0a7237a4/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

Visit our website for the latest updates in pharma and to stay informed about future episodes: https://gameofpharma.in

Follow us on social media-

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/

YouTube: https://www.youtube.com/channel/UCGLNWWSCYZz3WbY77gencpw