In this episode of the 21 Min Pharma Edge powered by Game of Pharma, we sit down with Ashok Bhatia, former President - Emerging Markets at Zydus Lifesciences, to explore his remarkable 48-year journey in the pharma industry.

In this podcast, we explore:

• The key ingredient for building a standout brand in today’s competitive pharma world.
• How pharma companies approached brand management in the past and the valuable lessons we can still apply today, with a look at Nucoxia as an example.
• The biggest mistakes pharma companies are making in branding right now, with real-life examples that highlight what went wrong.
• Whether innovation and digital tools are making pharma branding easier or more complex, and what the future holds for this evolving landscape.

Mr. Ashok’s journey is a testament to hard work, innovation, and staying true to the basics while pushing boundaries.

Whether you're a pharma professional, marketer, or someone passionate about leadership, this episode is packed with inspiration and actionable lessons.

Don’t miss this inspiring conversation!

Follow to the Game of Pharma podcast for more exclusive interviews with pharma industry leaders.

Available on Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Mr. Ashok Bhatia's LinkedIn: https://www.linkedin.com/in/ashok-bhatia-6079a239/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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