• Dreamscapes: The Ultimate Startup Journey

  • By: Brooke Wallace
  • Podcast

Dreamscapes: The Ultimate Startup Journey

By: Brooke Wallace
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  • Summary

  • This is what it's really like to give up a high paying job and follow your dreams. And doing it when you're not 25! It's about the everchanging dynamics of building a business with a spouse, raising kids in another country, and the early morning workouts and healthy eating that makes us feel like we're in control! It's the journey of being a female entrepreneur, juggling working from home with being a mom, wife, American living in Spain, and trying to stay positive while looking good. If you can relate, strap in for some real talk and amazing tips to help you build your dreamscape.
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Episodes
  • Wizard Of Words : Context & Storytelling Is So Important! Recap of Christopher Kai at MindValley University

    Wizard Of Words : Context & Storytelling Is So Important! Recap of Christopher Kai at MindValley University
    Sep 21 2023
    • Christopher Kai is a renowned speaker and CEO of The Mathem Group, a Beverly Hills leadership and sales training firm. 
    • Over 1,000 impactful presentations, he's a keynote speaker at TED Talk-level conferences. 
    • His corporate background at American Express enriches his leadership insights. 
    • You can find him on his YouTube channel, Instagram, and his podcast The Gifters
    How To Be a Wizard of Words

    While I’m not a public speaker, I’ve found myself using these concepts to make YouTube videos, shorts, social posts, and writing blog articles. The context of what people are looking for is so important! 

    Big thanks to Christopher for being such a great speaker and putting his amazing speech together, this is a very basic recap of his inspiring words!

    • Speak or be Google invisible
      • Speakers are found on Google more
    • Wizarding skills - passion, intention, love
      • Steve Jobs was a wizard of passion
        • The campaign was a strategic move to differentiate Apple from its competitors - IBM’s slogan was ‘think’ -  and resonate with a broader audience, ultimately helping Apple regain its status as an iconic and influential brand in the tech industry. 
    • Oprah is a wizard of intention
    • Mothers are wizards of love
    • Know your who and what and you’ll know your why
      • Mine: We serve businesses looking to serve their audience better because getting off of huge platforms is important for long term growth, not to mention peace of mind. And we serve our audience better by knowing their intentions and what they really want and serving it up on a silver platter. 
    • Socials are our Oprah show
      • Honing in on intention of what people really want in a niche 
    • Always serve with love
      • When you walk with love, you will always be a force of love
      • Have your unconditional love person with you, or something to remind you of them
    • Basics of communication
      • Communication is important - Dr Frank Luntz, “It’s not what you say, it’s what people hear.”
        • 1. Simplicity - use small words, avoid jargon, keep it simple
        • 2. Novelty - Offer something new or unique, people like new stuff
        • 3. Clarity - Be clear with your message, avoid misunderstandings
      • Say something R.O.N.
        • Remarkable
        • Outstanding
        • Noteworthy
      • Believe who you are on the outside before you become the echo of who you are on the inside
    • Tell a professional story
      • So the audience can aspire to be you (rejection, getting fired, failed businesses)
      • What did you fail at today?
        • Entrepreneurs need failures to grow, hurdles to conquer, not a fence to stop you
    • Share High points and low points - purpose in life
      • Makes an inspiring story
      • Relevance- Testimonials
      • Personal story and professional story and relevant story = storytelling
    • “Your wings of courage appear when you leap off your cliff of uncertainty.”
    • What’s your superpower that the world needs to know about?
      • Chinese character for ‘listen’ means listen with 10 eyes heart, ears, and undivided attention and respect 
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    22 mins
  • Entrepreneurial Training - Recap of Vishen Lakhiani at MindValley University

    Entrepreneurial Training - Recap of Vishen Lakhiani at MindValley University
    Sep 1 2023
    July 13, 2023Vishen’s Entrepreneurship TrainingVishen Lakhiani is the CEO and founder of MindValley which is a company focused on personal growth and human consciousness. He’s a best selling author and speaker and strives to transform education globally. Scaling A BusinessBusiness is funDon’t break yourself, don’t lose one of the 12 categories from LifeBookDon’t give up control and ownership if you want to build long term wealthYour Dream Business has all 3 of these How To Build Your Dream BusinessLearn from people just a little bit better than youHard work is not required for success, time spent on work doesn’t correlate with successHire the right peopleFuture billion dollar business are 3 peopleTiming has a strong correlation with business successI solve all problems that come my way in a fun and easy wayYour business is your #1 vehicle for personal growth and it doesn’t have to be painfulYou don’t need money to build a businessEverything you believe about business will be true for you and you can take on new beliefs sometimes, that give you an edgeHow can I get the right beliefs?Sam Walton beliefs, “Every time I go into something, I already expect it to be successful.”Power of expectancy which turns into a self fulfilling prophecyKeep expecting the beliefs: I believe I can XYZ (build a million dollar business). One you get there, add the next belief. Joining the right networking group can help you see the next big thing. Also, reading autobiographies of people who have done it before, or who are 1 step above you nowMy belief is to never quit! Don’t go back to the job that doesn’t fulfill me completely and give up my life vision. If you don’t quit, you give yourself no other options, so you and God will figure out how to make it workModelingPeople are just people, flaws and all. If they can do it, anyone can do it, I can do it. Find local or international networking groupsJoe Polish 25K networking groupJoin when you are the dumbest in the room and quit when you’re the smartest Singularity University, Abundance 360 are both focused on improving humanity by empowering entrepreneurs  to harness the latest technologies, create wealth, and solve significant global problems.Read autobiographiesTony Robbins Business Mastery, Richard Branson, Made in America about Sam Walton, Made in Japan about starting Sony Focus on physical, mindset, and spiritualityHow Do You Take A Company Global?Change the frame of hiringStory of his hiring page that included a trip to Bali for any Americans who would come work in MalaysiaVisa hack called AIE SEC where they can issue work visas to and aren’t the US government. Only agency outside of the government that can issue visas. Help you employees learnSmart people care about how much a job will help them learnHelp employees grow with a training curriculumInternational team helps build diversityCriteria for new ideasNew ideas must have 2 unique assetsWhat are the assets within your business that will bring success?Trick is not to get distracted, it can’t be a separate business It has to be parked under the same company. Many entrepreneurs get shiny object syndrome, this is different. Example of what we’re rolling out now, YourImage.Network, which is a microservice under our existing business. It’s a piece of our larger business that can stand alone as a separate business. Another example is MV certifications, they ended up creating a division for coaches and they started it with members of MV. The coaches already had a huge reach, 12 million people, who were all interested in personal growth. Have someone else run the new division, give equity Vishen is always looking for new campaigns he can own 51% of to plug in to MVHow do you get the first customer?B2BMarketing Headline should be super clear and straight to the point, speak to benefitLook up Frank Kern Marketing TechniquesWhen evaluating copy, go by “ Who The F Cares” WTFC methodRead a line, then ask WTFC, then read another line and ask WTFC, and on, making adjustments to be more clearDon’t be clear, be specificSkimmable and easy to understandA line of incredulity is the the place where someone calls BS and loses interest. Testimonials can be hugeInc. MV sales by 40% when they put them front and center on the landing pageMV page “20,003 stories for you”Be obsessed with testimonials, collect them and ask for them, because you should be obsessed with changing and improving livesAlex Hormozi hung all his 5 star testimonials and before/after pics  in the office where he pitched new clientsPlays to the herd effectAlways speak to how it’s good for the reader5 Points of Market sophistication to educate markets using Gillette Razor example. New markets are not sophisticated yet. So start with 1 benefit and work on increasing benefits in the market itself. Gillete razor started in the 20s with a safety razor, you’re safer now while shavingWhen market accepts this ...
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    35 mins
  • 5 Steps To Great Storytelling - Recap of Tobias Beck at MindValley University

    5 Steps To Great Storytelling - Recap of Tobias Beck at MindValley University
    Aug 23 2023

    Key Takeaways:

    The Essence of Storytelling: It's all about beautifying the time you share with your audience. Think of it as painting a picture with words!

    Look Good, Feel Good: Wear something that grounds you when you're on stage. And a pro-tip? When you nod, your audience will too! 🤗

    Audience First: Remember, it's not about you. It's about THEM. Your listeners want to be transformed. They're yearning for change, growth, and enlightenment.

    Engage with Infotainment: Mix education and entertainment - because who said learning can't be fun?

    Get Noticed: Smile wide, exhibit confident body language, and amp up your voice and movements. Be the speaker everyone can't help but notice!

    Team Up for Success: Ever heard of 'Collaboration over Competition'? Even if Sinatra and Elvis weren’t the best of buddies, their duet was a smash hit because they shared an audience!

    Storytelling Blueprint: Movies and books generally follow a 5-step journey - confusion, call to adventure, new world, meeting a mentor, and triumphant return. It's all about the adventure and lessons learned!

    Dealing with Criticism: Not everyone's going to love your story. And that's okay. Use their stones not to retaliate, but to pave a path for others.

    5 Steps to Storytelling

    1. There was a time in your life where you were very very confused

    2. Then you got a call to an adventure

    3. Only when you got there, you entered a new world

    4. Then you met your mentor, someone who changed your life, and you zoomed into a situation until you feel something

    5. Then you came home to shine your bright light and conquer your confusion, everything is clear now because of your adventure

    Find him on : https://www.tobias-beck.com/ 

     
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    13 mins

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