July 13, 2023Vishen’s Entrepreneurship TrainingVishen Lakhiani is the CEO and founder of MindValley which is a company focused on personal growth and human consciousness. He’s a best selling author and speaker and strives to transform education globally. Scaling A BusinessBusiness is funDon’t break yourself, don’t lose one of the 12 categories from LifeBookDon’t give up control and ownership if you want to build long term wealthYour Dream Business has all 3 of these How To Build Your Dream BusinessLearn from people just a little bit better than youHard work is not required for success, time spent on work doesn’t correlate with successHire the right peopleFuture billion dollar business are 3 peopleTiming has a strong correlation with business successI solve all problems that come my way in a fun and easy wayYour business is your #1 vehicle for personal growth and it doesn’t have to be painfulYou don’t need money to build a businessEverything you believe about business will be true for you and you can take on new beliefs sometimes, that give you an edgeHow can I get the right beliefs?Sam Walton beliefs, “Every time I go into something, I already expect it to be successful.”Power of expectancy which turns into a self fulfilling prophecyKeep expecting the beliefs: I believe I can XYZ (build a million dollar business). One you get there, add the next belief. Joining the right networking group can help you see the next big thing. Also, reading autobiographies of people who have done it before, or who are 1 step above you nowMy belief is to never quit! Don’t go back to the job that doesn’t fulfill me completely and give up my life vision. If you don’t quit, you give yourself no other options, so you and God will figure out how to make it workModelingPeople are just people, flaws and all. If they can do it, anyone can do it, I can do it. Find local or international networking groupsJoe Polish 25K networking groupJoin when you are the dumbest in the room and quit when you’re the smartest Singularity University, Abundance 360 are both focused on improving humanity by empowering entrepreneurs to harness the latest technologies, create wealth, and solve significant global problems.Read autobiographiesTony Robbins Business Mastery, Richard Branson, Made in America about Sam Walton, Made in Japan about starting Sony Focus on physical, mindset, and spiritualityHow Do You Take A Company Global?Change the frame of hiringStory of his hiring page that included a trip to Bali for any Americans who would come work in MalaysiaVisa hack called AIE SEC where they can issue work visas to and aren’t the US government. Only agency outside of the government that can issue visas. Help you employees learnSmart people care about how much a job will help them learnHelp employees grow with a training curriculumInternational team helps build diversityCriteria for new ideasNew ideas must have 2 unique assetsWhat are the assets within your business that will bring success?Trick is not to get distracted, it can’t be a separate business It has to be parked under the same company. Many entrepreneurs get shiny object syndrome, this is different. Example of what we’re rolling out now, YourImage.Network, which is a microservice under our existing business. It’s a piece of our larger business that can stand alone as a separate business. Another example is MV certifications, they ended up creating a division for coaches and they started it with members of MV. The coaches already had a huge reach, 12 million people, who were all interested in personal growth. Have someone else run the new division, give equity Vishen is always looking for new campaigns he can own 51% of to plug in to MVHow do you get the first customer?B2BMarketing Headline should be super clear and straight to the point, speak to benefitLook up Frank Kern Marketing TechniquesWhen evaluating copy, go by “ Who The F Cares” WTFC methodRead a line, then ask WTFC, then read another line and ask WTFC, and on, making adjustments to be more clearDon’t be clear, be specificSkimmable and easy to understandA line of incredulity is the the place where someone calls BS and loses interest. Testimonials can be hugeInc. MV sales by 40% when they put them front and center on the landing pageMV page “20,003 stories for you”Be obsessed with testimonials, collect them and ask for them, because you should be obsessed with changing and improving livesAlex Hormozi hung all his 5 star testimonials and before/after pics in the office where he pitched new clientsPlays to the herd effectAlways speak to how it’s good for the reader5 Points of Market sophistication to educate markets using Gillette Razor example. New markets are not sophisticated yet. So start with 1 benefit and work on increasing benefits in the market itself. Gillete razor started in the 20s with a safety razor, you’re safer now while shavingWhen market accepts this ...
