Digital Marketing Mentality [Lang = EN]

By: Enrico Giubertoni
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  • Summary

  • Stay ahead of the curve!

    Maximize your company's performance by rejuvenating your approach to effectively resonate with your evolving customer base!

    Revitalize your strategy by equipping your team with advanced digital marketing skills, ensuring excellence in today's dynamic market.

    Innovate and accelerate your company's growth by proactively adapting to your customers' ever-evolving needs.

    Champion the #DigitalMarketingMentality, evolving and leading the way, just as your audience expects and your business demands!"
    This intellectual property is Copyrighted by Enrico Giubertoni. All rights reserved.
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Episodes
  • Beyond Boundaries: AI's Influence on Customer success


    Beyond Boundaries: AI's Influence on Customer success

    Apr 5 2024
    Unlocking the Potential of AI in Marketing.
    Join Enrico Giubertoni as he delves into the impact of artificial intelligence (AI) on marketing, focusing on customer satisfaction and success.

    The Paradigm Shift
    • Redefining Expectations: Explore how AI is reshaping consumer expectations, demanding unprecedented levels of service from businesses.
    • Innovative Experiences: Witness the transformative power of AI-driven tools like ChatGPT and Alexa in delivering innovative and satisfying customer experiences.
    Case Study: Post-Sale Experience
    • Internal Integration: Experience firsthand the importance of internal integration for seamless customer experience.
    • Challenges Faced: Navigate through the challenges faced in a disjointed post-sale assistance process.
    • Lessons Learned: Understand the critical need for coordinated internal systems to ensure consistent and reliable customer interactions.
    Key Learnings:
    • Takeaways from this episode highlight the necessity of internal cohesion and communication in delivering exceptional customer experiences amidst the AI revolution.
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    6 mins
  • Focus on the needs of the Target, rather than on discount requests.

    Focus on the needs of the Target, rather than on discount requests.
    Feb 22 2024
    In this episode, I explain to you:
    1. Why customers ask you for a discount
    2. What psychological mechanisms are activated
    3. What are the real needs behind a discount request
    And I give you my consulting approach to add value to the customer by responding to their real needs."
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    2 mins
  • Culture Before the Algorithm: A Case Study on Mindful Innovation

    Culture Before the Algorithm: A Case Study on Mindful Innovation
    Nov 4 2023
    In this case study "Culture Before Algorithm" I led a renowned B2B company through a cultural and technological transformation, leveraging artificial intelligence to bolster sales practices and internal collaboration.In this episode, we explore:
    • The impact of strategic consulting in merging AI with corporate culture, outlining customized solutions.
    • The training tactics that revitalized the sales team, lifting conventional methodologies to cutting-edge digital practices.
    • The effect of organizational culture as a solid foundation for thoughtful adoption of AI, leading to improved performance and sales.
    • The critical stages of change, with the sales team successfully applying social selling techniques and AI tools tailored to their needs.
    • Staff reactions, highlighting the effectiveness of the training provided and the improvement of the work environment. Discover how expert guidance in consulting and training can light the way toward an AI integration that values technology and corporate culture equally.
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    6 mins

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