Mark Wright and Lance Johnson chat about the ins and outs of entrepreneurship, and how to navigate business success and the evolving trend of personalized marketing. They dive into everything from financial management to the impact of AI on content authenticity, all while sharing stories from Lance’s own entrepreneurial journey.
Key Takeaways:
- Systematizing Business Operations: The importance of creating efficient systems to support talent and operations growth.
- Financial Management: The significance of cash flow management and hiring fractional CFOs to stabilize business growth.
- Personalized Marketing: The shift towards highly personalized advertisements and the balance between privacy and relevancy.
Guest:
Lance Johnson, host of "Amplify Your Business" podcast and founder and CEO of Amplomedia.
Resources Mentioned:
- Lance Johnson: LinkedIn and Instagram
- Organization: Amplomedia
- Podcast: Amplify Your Business
- Amplomedia: LinkedIn, Facebook, and Instagram
Quotes:
-"Having a board of advisors can provide the accountability, guidance, and networking that entrepreneurs often lack." – Lance Johnson
-"How do you create systems that are going to allow you to really grow the people, the talent part of it, but then also the operational side and so on? …at different stages of business, your systems need to be reworked because they break." – Lance Johnson
Listener Challenge:
This week, assess your business's financial management practices. Identify one area where you can improve cash flow management and share your insights with us on social media using #BEATSWORKINGShow.
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BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.
If you have a show idea, feedback, or just want to connect, email producer Tamar Medford at tamar@workp2p.com.