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In this inspiring ASOTU CON session, Danny Zaslavsky hosts Erikka Tiffani Wells, General Manager at Walser Automotive Group, on the ASOTU CON podcast stage. Erikka shares her journey of rising through the automotive industry, discussing the challenges and triumphs of transitioning to a single point of contact and negotiation-free sales model at Walser. She passionately explains how this approach has transformed customer experiences by prioritizing transparency and convenience.

Erikka delves into the innovative practices at Walser, including their new four-day workweek, which has boosted employee satisfaction and reduced split deals. She emphasizes the importance of fostering a positive work culture and empowering employees to take ownership of their roles. With a focus on the future, Erikka highlights how investing in people and creating an inclusive environment where every voice is heard can drive both employee and customer satisfaction, ultimately leading to increased profitability.

0:00 Intro
1:04 Erikka’s transition from traditional sales to Walser’s single point of contact model
1:32 The benefits of negotiation-free sales and empowering salespeople
3:18 How Walzer’s four-day workweek has improved employee satisfaction
4:40 The impact of less split deals and increased sales efficiency
5:36 Implementing the four-day workweek across sales and service departments
6:04 Erikka’s journey as the only female GM at Walser and her unique perspective
7:24 Importance of people as the new currency in dealership operations
9:03 Encouraging a culture of proactive problem-solving and employee empowerment
9:48 Erikka’s future goals and commitment to continuous learning and innovation

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this insightful ASOTU CON session, Danny Zaslavsky hosts Austin Beaver, a rising star in the automotive industry, on the ASOTU CON podcast stage. Austin shares his journey of growing up in a car dealership family, his early experiences in the dealership, and his transition from studying accounting to becoming a controller and now preparing to lead a new Mazda store. They delve into the evolution of car buying preferences, emphasizing the importance of providing a frictionless and confidence-inspiring customer experience.

Austin discusses the challenges and opportunities in the current automotive sales landscape, highlighting the need to balance customer convenience with business profitability. He emphasizes the importance of breaking down inefficiencies and empowering sales teams to focus on customer satisfaction. With insights into modern dealership operations and the significance of mentorship, Austin reflects on how his experiences have shaped his approach to leading a dealership that prioritizes both employee development and exceptional customer service.

0:00 Intro
1:13 Growing up in a car dealership family
2:26 Discussing the modern car buying experience
3:41 Austin’s frictionless approach to buying cars
4:40 The importance of transparency in the sales process
6:46 Leading a new Mazda store and improving customer experience
8:11 Eliminating inefficiencies in dealership operations
9:37 The role of mentorship in Austin’s career development

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this dynamic ASOTU CON session, Glenn Lundy converses with Jonathan Dawson, renowned Coach and Trainer at Sellchology, about building the next generation of the automotive industry. Jonathan emphasizes the importance of maintaining relational selling over purely transactional methods, cautioning against innovation for innovation's sake. They explore the delicate balance between leveraging modern tools like Amazon and maintaining traditional, personal interactions with customers.

Jonathan shares his philosophy on change management and leadership, highlighting the need for solid foundations before implementing new strategies. They discuss the significance of adapting communication methods to connect with younger team members and customers while maintaining core values. As they dive into the future of automotive sales, Jonathan advocates for rigorous training and development to ensure every salesperson can thrive, urging leaders to focus on nurturing their teams to drive long-term success.

0:00 Intro
1:29 Jonathan discusses the importance of relational selling
3:45 Balancing innovation with foundational business principles
4:43 Glenn and Jonathan on the allure of new technologies
6:36 The need for solid foundations before implementing new strategies
7:38 Adapting communication methods to connect with younger team members
10:35 Treating customers how they want to be treated, not just based on personal preferences
12:10 Developing people and proper onboarding as keys to success

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this engaging ASOTU CON session, Glenn Lundy interviews Kayla Kody, Vice President at Richmond Ford Auto Group, delving into the future of the automotive industry. Kayla shares insights on the importance of training and development, innovative changes in sales processes, and the impact of technology on service departments. They discuss the critical role of change management and the significance of breaking down silos within dealerships to foster a cohesive and efficient work environment.

Kayla emphasizes the necessity of recognition and appreciation within the team, sharing how their dealership has implemented systems to highlight and celebrate employee achievements. Glenn and Kayla explore the intersection of technology and human touch in the automotive industry, envisioning a future where these elements harmoniously coexist to enhance customer experience and operational efficiency. The conversation offers valuable perspectives on leadership, adaptation, and the evolving landscape of automotive retail.

0:00 Intro
1:21 Kayla emphasizes the importance of investing in training
2:47 Discussion on the future of EVs and compliance issues
3:53 Breaking down silos within dealerships to improve efficiency
5:37 Integrating new hires with comprehensive onboarding processes
7:11 Balancing technology and human interaction in sales and service
8:14 Enhancing customer experience through innovative parts and service techniques

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this lively episode of ASOTU CON Sessions by Effectv, Glenn Lundy hosts an inspiring discussion with Todd Caputo, founder of Todd Caputo Consulting, and a dynamic group of students from Northwood University: Noah Koss, Breanne Pratley, Hanna Wood, and Zak McLeod. They explore the unique role Northwood University plays in shaping the next generation of automotive leaders. Todd Caputo shares his initiative to bring Northwood students to ASOTU CON, highlighting the importance of investing in future industry talent.

The Northwood students enthusiastically discuss their experiences, the university’s innovative curriculum, and how it prepares them for successful careers in the automotive industry. They highlight the value of networking opportunities, real-world learning experiences, and the supportive community at Northwood. The conversation underscores the importance of embracing change and innovation in the automotive industry and showcases the bright future these passionate students are working towards.

0:00 Intro
0:54 Todd Caputo on the importance of supporting future automotive leaders
2:21 Hanna Wood on why she is a Northwood advocate
3:27 Noah Koss on relational opportunities and networking
5:01 Breanne Pratley on Northwood’s innovative programs and internships
6:48 Zak McLeod on the changing landscape of the automotive industry
7:35 The competitiveness and passion of Northwood students
10:21 Addressing misconceptions about finding talent in the automotive industry
11:17 Hanna Wood on the rigorous and engaging Northwood experience

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this episode of ASOTU CON Sessions, Glenn Pasch engages in a compelling conversation with AJ McGowan, co-founder and president of AutoVision. AJ delves into the advanced data science behind AutoVision’s platform, highlighting its capabilities in inventory management and marketing strategy enhancement. The discussion focuses on how AutoVision leverages data to provide dealers with precise insights, enabling them to make informed decisions about pricing, marketing, and inventory management.

AJ explains how AutoVision’s granular approach to vehicle merchandising goes beyond traditional methods, emphasizing the importance of looking at each vehicle as a unique entity with its own story. He elaborates on how the platform helps dealers identify which vehicles need more marketing attention and which are already optimized for sale, ultimately maximizing efficiency and effectiveness. The episode concludes with insights into building dealer trust in the platform’s automation and data accuracy, making it an essential listen for anyone in automotive marketing and sales.

0:00 Intro
1:01 Overview of AutoVision’s data science platform
2:38 Importance of individual vehicle merchandising
4:58 Targeted advertising versus price reduction
6:52 Automation and alert systems for inventory management
7:52 Managing unique vehicle stories and marketing strategies
8:58 Ensuring trust in automation and data accuracy
9:54 Building dealer trust through customization and integration

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this episode of ASOTU CON Sessions, Glenn Pasch sits down with Anthony Jingoli, Senior Director of Automotive Strategy and Partnerships for Effectv and Brendan Jackson from Effectv to explore the intricacies of content strategy and the evolution of targeted advertising. Anthony and Brendan shed light on the confusion surrounding OTT, addressable advertising, and the overall TV ecosystem, providing clarity on how these elements fit into a comprehensive marketing strategy.

The discussion delves into the benefits of addressable advertising, which allows for specific targeting at the household level, enhancing the effectiveness of campaigns. They emphasize the importance of integrating linear and digital advertising to create a cohesive strategy, and highlight how modern measurement techniques can provide deeper insights into campaign performance. The episode wraps up with a forward-looking perspective on leveraging first-party data and the future of personalized, data-driven advertising.

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

0:00 Intro
1:08 Overview of Effectv's role and services
2:55 Explanation of addressable advertising
3:53 Integrating linear and OTT advertising for cohesive strategies
4:58 Measuring effectiveness of advertising campaigns
6:33 Evolution of measurement techniques
8:29 Future capabilities in data integration and targeting
9:27 Collaboration and industry partnerships for better audience insights

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In this insightful episode of ASOTU CON Sessions, Glenn Pasch sits down with Brad Gelber, Digital Media and Content Marketing Manager at West Herr Automotive. Brad shares valuable strategies on organizing and optimizing content marketing in the automotive industry. He delves into the challenges faced by small marketing teams, the importance of using tools like Monday.com for workflow management, and the significance of authentic, people-centered content.

Brad also provides practical advice on creating compelling content that resonates with audiences, emphasizing the need for quick, engaging videos over long, detailed ones. He highlights the importance of employee involvement in content sharing and offers tips on leveraging Tiktok for value-driven content. The conversation concludes with Brad’s insights on convincing dealer principals of the value of social media and content marketing, making this episode a must-listen for automotive marketers looking to enhance their strategies.

0:00 Intro
1:11 Challenges in organizing content strategies
2:57 Centralized vs. decentralized marketing approaches at West Herr
4:35 Importance of people-centric content
8:08 Employees sharing company content amplifies reach
9:14 Value of problem-solving content
10:40 Leveraging Tiktok for educational content
11:55 Convincing dealer principals of social media's value

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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