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In this insightful episode of ASOTU CON Sessions, Glenn Pasch sits down with Brad Gelber, Digital Media and Content Marketing Manager at West Herr Automotive. Brad shares valuable strategies on organizing and optimizing content marketing in the automotive industry. He delves into the challenges faced by small marketing teams, the importance of using tools like Monday.com for workflow management, and the significance of authentic, people-centered content.

Brad also provides practical advice on creating compelling content that resonates with audiences, emphasizing the need for quick, engaging videos over long, detailed ones. He highlights the importance of employee involvement in content sharing and offers tips on leveraging Tiktok for value-driven content. The conversation concludes with Brad’s insights on convincing dealer principals of the value of social media and content marketing, making this episode a must-listen for automotive marketers looking to enhance their strategies.

0:00 Intro
1:11 Challenges in organizing content strategies
2:57 Centralized vs. decentralized marketing approaches at West Herr
4:35 Importance of people-centric content
8:08 Employees sharing company content amplifies reach
9:14 Value of problem-solving content
10:40 Leveraging Tiktok for educational content
11:55 Convincing dealer principals of social media's value

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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