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In this inspiring ASOTU CON session, Danny Zaslavsky hosts Erikka Tiffani Wells, General Manager at Walser Automotive Group, on the ASOTU CON podcast stage. Erikka shares her journey of rising through the automotive industry, discussing the challenges and triumphs of transitioning to a single point of contact and negotiation-free sales model at Walser. She passionately explains how this approach has transformed customer experiences by prioritizing transparency and convenience.

Erikka delves into the innovative practices at Walser, including their new four-day workweek, which has boosted employee satisfaction and reduced split deals. She emphasizes the importance of fostering a positive work culture and empowering employees to take ownership of their roles. With a focus on the future, Erikka highlights how investing in people and creating an inclusive environment where every voice is heard can drive both employee and customer satisfaction, ultimately leading to increased profitability.

0:00 Intro
1:04 Erikka’s transition from traditional sales to Walser’s single point of contact model
1:32 The benefits of negotiation-free sales and empowering salespeople
3:18 How Walzer’s four-day workweek has improved employee satisfaction
4:40 The impact of less split deals and increased sales efficiency
5:36 Implementing the four-day workweek across sales and service departments
6:04 Erikka’s journey as the only female GM at Walser and her unique perspective
7:24 Importance of people as the new currency in dealership operations
9:03 Encouraging a culture of proactive problem-solving and employee empowerment
9:48 Erikka’s future goals and commitment to continuous learning and innovation

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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In this insightful ASOTU CON session, Danny Zaslavsky hosts Austin Beaver, a rising star in the automotive industry, on the ASOTU CON podcast stage. Austin shares his journey of growing up in a car dealership family, his early experiences in the dealership, and his transition from studying accounting to becoming a controller and now preparing to lead a new Mazda store. They delve into the evolution of car buying preferences, emphasizing the importance of providing a frictionless and confidence-inspiring customer experience.

Austin discusses the challenges and opportunities in the current automotive sales landscape, highlighting the need to balance customer convenience with business profitability. He emphasizes the importance of breaking down inefficiencies and empowering sales teams to focus on customer satisfaction. With insights into modern dealership operations and the significance of mentorship, Austin reflects on how his experiences have shaped his approach to leading a dealership that prioritizes both employee development and exceptional customer service.

0:00 Intro
1:13 Growing up in a car dealership family
2:26 Discussing the modern car buying experience
3:41 Austin’s frictionless approach to buying cars
4:40 The importance of transparency in the sales process
6:46 Leading a new Mazda store and improving customer experience
8:11 Eliminating inefficiencies in dealership operations
9:37 The role of mentorship in Austin’s career development

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

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In this dynamic ASOTU CON session, Glenn Lundy converses with Jonathan Dawson, renowned Coach and Trainer at Sellchology, about building the next generation of the automotive industry. Jonathan emphasizes the importance of maintaining relational selling over purely transactional methods, cautioning against innovation for innovation's sake. They explore the delicate balance between leveraging modern tools like Amazon and maintaining traditional, personal interactions with customers.

Jonathan shares his philosophy on change management and leadership, highlighting the need for solid foundations before implementing new strategies. They discuss the significance of adapting communication methods to connect with younger team members and customers while maintaining core values. As they dive into the future of automotive sales, Jonathan advocates for rigorous training and development to ensure every salesperson can thrive, urging leaders to focus on nurturing their teams to drive long-term success.

0:00 Intro
1:29 Jonathan discusses the importance of relational selling
3:45 Balancing innovation with foundational business principles
4:43 Glenn and Jonathan on the allure of new technologies
6:36 The need for solid foundations before implementing new strategies
7:38 Adapting communication methods to connect with younger team members
10:35 Treating customers how they want to be treated, not just based on personal preferences
12:10 Developing people and proper onboarding as keys to success

Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion