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The Business of Stories

Harness the Power of Storytelling to Demonstrate Your Value, Attract Your Ideal Clients and Get Paid What You're Worth

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The Business of Stories

By: Susan Payton
Narrated by: Susan Payton
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About this listen

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

  • Understand why storytelling is a superpower and how to use it to stand out in your marketplace.
  • Share stories that connect with the people you want to work with, so sales conversations are easy.
  • Be seen as a trusted authority, as you communicate your value and get paid what you're worth
©2022 Susan Payton (P)2022 Susan Payton Business Communication Marketing Sales & Selling Business Career Storytelling
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Profile Image for Teresa A Bray

This book really makes you think about yourself

I’ve followed the author on social media for a while & buying her book was a no-brainer.
However, what I didn’t expect was to be taken back to people & places I’d not thought about for years, reflecting on who I was then and who I am now.
I’ve been left feeling differently about myself, thinking ‘flip me, I’m actually pretty ok’.
Not only will I be sharing my story but also I’ll be sharing how realising what my story is has changed how I see myself.
Thank you Susan, a great book, I got lots more than just your words xx

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