Control Culture

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Creating superior intelligence would be the biggest event in human history. Unfortunately, according to the world's pre-eminent AI expert, it could also be the last. In this groundbreaking book on the biggest question facing humanity, Stuart Russell explains why he has come to consider his own discipline an existential threat to his own species, and lays out how we can change course before it's too late. There is no one better placed to assess the promise and perils of the dominant technology of the future than Russell, who has spent decades at the forefront of AI research.

We are used to thinking of computers as being a step up from calculators - very good at storing information, and maybe even at playing a logical game like chess. But up to now they haven't been able to think in ways that are intuitive, or respond to questions as a human might. All that has changed, dramatically, in the past few years. Our search engines are becoming answer engines. Artificial intelligence is already revolutionising sectors from education to healthcare to the creative arts. But how does an AI understand sentiment or context?

When gun control legislation emerged in the 1960s, many Americans, accustomed to the unregulated postwar bounty of cheap guns and fearful of Soviet invasion, domestic subversion, and urban uprisings, fiercely challenged it. Meanwhile, gun control groups were diverted from their abolitionist roots toward a conciliatory, fundraising-focused strategy that struggled to limit the stockpiling of firearms. Gun Country recasts the story of guns in postwar America as one of Cold War and racial anxieties, unfettered capitalism, and exceptional violence that continues to haunt us.

A compelling look inside the Space Shuttle missions that helped lay the groundwork for the Space Age, Shuttle, Houston explores the determined personalities, technological miracles, and 11th-hour saves that have given us human spaceflight. Relaying stories of missions (and their grueling training) in vivid detail, Paul Dye, NASA's longest-serving flight director, examines the split-second decisions that the directors and astronauts were forced to make in a field where mistakes are unthinkable and errors led to the loss of national resources - and more importantly one's crew.

Dr. Sears takes your health to the next level. His easy-to-follow strategy throws out conventional carbohydrate worship and says humans need protein and carbohydrates and even fat for true health. By carefully adjusting to a sensible diet, Zone followers attain hormonal balance and reap real results - permanent weight loss, great health, all around peak performance - that begin immediately and last a lifetime. If you are new to The Zone, this book will show you, step by step, how easy it is to eat for superior health.

Culture was integral to the smooth running of the Third Reich. In the years preceding WWII, a wide variety of artistic forms were used to instill a Nazi ideology in the German people and to manipulate the public perception of Hitler's enemies. During the war, the arts were closely tied to the propaganda machine that promoted the cause of Germany's military campaigns.

At first glance, it looks like just another auditorium in just another government building. But among the talented men (and later women) who worked in mission control, the room located on the third floor of Building 30—at what is now Johnson Space Center—would become known by many as "the Cathedral." These members of the space program were the brightest of their generations, making split-second decisions that determined the success or failure of a mission.

Are you feeling overwhelmed and burnt out by your soul-crushing job and the demands of life? Are you struggling to find balance and fulfillment? It’s time to uncrush your soul and reclaim your passions for life and success!

David Auerbach’s exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China’s Social Credit System and India’s Aadhaar.

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

For many women, body goals are all about loss. In Give Yourself More, leading health experts Georgie Fear and K. Aleisha Fetters draw on psychology, cultural studies, and the science of behavioral change to reveal how the pursuit of less gets women very little. They teach you how to flip the script on losing mind-sets, so you can change your body and life for the positive.

Our society has a technology problem. Many want to disconnect from screens but can't help themselves. These days we spend more time online than ever. Some turn to self-help measures to limit their usage, yet repeatedly fail, while parents feel particularly powerless to help their children. Unwired: Gaining Control over Addictive Technologies shows us a way out. Rather than blaming users, the book shatters the illusion that we autonomously choose how to spend our time online. It shifts the moral responsibility and accountability for solutions to corporations.

It’s all about the food…. For the Robertsons, family is typified by the dinner table, where both food and fables are dished up with equal care. Anyone with a good story - whether it be a hunting escapade or one of the children’s antics - is welcome to share. And that’s what this family is all about - sharing, caring for one another, and the love of good food. Chapters are built around recipes that represent each stage of the Robertson life. What do faith, family, ducks, and money have in common? Korie and Willie Robertson!

Betting on You is a game-changing guide for how to become your own leader and rapidly improve your work-life balance, complete with candid anecdotes and easy-to-follow steps, from veteran HR specialist and popular podcast host Laurie Ruettimann....

Is talking to others your Achilles' heel? Do you dread having to talk to your boss or show a presentation at a meeting? Is your lack of public speaking skills holding your career back? If so, Crucial Communication: Control Difficult Workplace Conversations Using Essential Dialogue Tools to Achieve Positive Results More Often is the right book for you! This book will show you real-life communication techniques so that you feel more comfortable talking to people at work, in different social settings, and more!

Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?

Digital technology is wonderful, but it's making us miserable, say former tech executives Vivek Wadhwa and Alex Salkever. There's a reason Apple CEO Tim Cook told the Guardian he won't let his nephew on social networks. We've become a nation of tech addicts - although it's not entirely our fault, and it is possible to enjoy the benefits of technology while taking our happiness back from the bots. Wadhwa and Salkever describe the applied neuroscience techniques developers are using to make their products so insidiously habit-forming.

Much has been written about the arrival of artificial intelligence, but according to political philosopher David Runciman, we've been living with AI for 300 years—because states and corporations are robots, too. In this mind-bending work, Runciman explains the modern world through the history of the "artificial agents" we created to rescue us from our all-too-human limitations. The Handover will forever change how we understand the history of the modern world as well as the immense challenges on the horizon.