Business Marketing Strategy
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The Digital Marketing Handbook
- Create a Simple Strategy and Grow Your Business Online
- By: Alice Benham
- Narrated by: Alice Benham
- Length: 6 hrs and 5 mins
- Unabridged
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There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.
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The Digital Marketing Handbook
- Create a Simple Strategy and Grow Your Business Online
- Narrated by: Alice Benham
- Length: 6 hrs and 5 mins
- Release date: 20-06-24
- Language: English
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Get clarity and take action to grow your business using digital media....
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Regular price: £12.99 or 1 Credit
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Shame...
- By CT on 24-10-18
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release date: 28-07-06
- Language: English
- Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- By: Karen Tiber Leland
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Unabridged
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Release date: 22-12-20
- Language: English
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and more....
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Social Media Marketing Strategy
- Platforms Your Business Should Leverage
- By: S. M. H. Gibson
- Narrated by: Treg Monty
- Length: 3 hrs and 22 mins
- Unabridged
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Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.
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Some Great Information
- By Shawn Nichols on 27-07-22
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Social Media Marketing Strategy
- Platforms Your Business Should Leverage
- Narrated by: Treg Monty
- Length: 3 hrs and 22 mins
- Release date: 05-07-22
- Language: English
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Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner....
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Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- By: Robb Taroni
- Narrated by: Heston Mosher
- Length: 3 hrs and 32 mins
- Unabridged
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Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.
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Really good
- By Amazon Customer on 23-11-22
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Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- Narrated by: Heston Mosher
- Length: 3 hrs and 32 mins
- Release date: 27-05-19
- Language: English
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Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500"....
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The Business of Belonging
- How to Make Community your Competitive Advantage
- By: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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Really useful in depth knowledge on community
- By N. Attridge on 20-03-24
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Release date: 18-05-21
- Language: English
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- By: Gordon Glenister
- Narrated by: Neil Whiteside
- Length: 5 hrs and 13 mins
- Unabridged
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.
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excelent overview on current influencer world
- By Nicolas Labowitz on 14-07-23
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Narrated by: Neil Whiteside
- Length: 5 hrs and 13 mins
- Release date: 27-02-23
- Language: English
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing....
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 31-12-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Unabridged
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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Learnt and laughed
- By John on 05-07-24
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Release date: 05-01-23
- Language: English
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- By: Andrew Macarthy
- Narrated by: Logan Foster
- Length: 10 hrs and 39 mins
- Unabridged
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Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- Narrated by: Logan Foster
- Length: 10 hrs and 39 mins
- Release date: 09-09-20
- Language: English
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500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more....
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Regular price: £19.00 or 1 Credit
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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Not for a new marketer
- By Burt on 24-05-24
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 11-06-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- By: Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Unabridged
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Release date: 31-07-20
- Language: English
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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No B.S. Price Strategy
- The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
- By: Dan S Kennedy
- Narrated by: Tom Gallagher
- Length: 6 hrs and 57 mins
- Unabridged
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What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.
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Phenomenal read
- By avidreader on 20-04-23
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No B.S. Price Strategy
- The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
- Narrated by: Tom Gallagher
- Series: Nightingale-Conant: Business
- Length: 6 hrs and 57 mins
- Release date: 28-12-22
- Language: English
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What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price....
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Regular price: £31.99 or 1 Credit
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Social Media Marketing Success Strategy Workbook
- Learn How to Grow Your Business, Network, Or Influencer Brand in 2019 (Social Media Marketing Masterclass, Book 3)
- By: Rory Ames-Hyatt, Aron Bordelon
- Narrated by: Brian Wiggins, Kevin Rineer
- Length: 5 hrs and 20 mins
- Unabridged
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Are you just getting started in social media marketing? Want to learn how to turn likes into leads? Ready to take your social media game to the next level? It’s official, every single business or brand in the world needs a social media strategy, right now. But although Youtube, Facebook, and Instagram are all marketing goldmines, it’s tough work trying to figure out which platform to focus on. This is where the Social Media Marketing Success Strategy Workbook can help you!
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this book is for a very basic beginner in social m
- By Kay on 22-04-20
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Social Media Marketing Success Strategy Workbook
- Learn How to Grow Your Business, Network, Or Influencer Brand in 2019 (Social Media Marketing Masterclass, Book 3)
- Narrated by: Brian Wiggins, Kevin Rineer
- Length: 5 hrs and 20 mins
- Release date: 07-05-19
- Language: English
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Are you just getting started in social media marketing? Want to learn how to turn likes into leads? Ready to take your social media game to the next level? It’s official, every single business or brand in the world needs a social media strategy, right now....
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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A good starting point
- By Michael J Birdsall on 20-01-21
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 20-10-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Regular price: £9.99 or 1 Credit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Unabridged
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Highly recommend for anyone wanting to sell more!
- By Rose on 23-11-22
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Release date: 06-11-22
- Language: English
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
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I love Seth but this is a dated book
- By Michael Timothy Allen on 27-12-20
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Purple Cow
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release date: 24-11-20
- Language: English
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The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Release date: 28-05-24
- Language: English
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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The Sale
- The Number One Strategy to Build Trust and Create Success
- By: Jon Gordon, Alex Demczak
- Narrated by: Alex Demczak
- Length: 2 hrs and 9 mins
- Unabridged
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In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.
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The Sale
- The Number One Strategy to Build Trust and Create Success
- Narrated by: Alex Demczak
- Length: 2 hrs and 9 mins
- Release date: 17-05-22
- Language: English
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In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success....
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International Business Strategy: Business Expansion - Bring High Noon Soft Drink to Britain
- Business Law study: Robinhood Scandal Case Study. Bundle Books 2 in 1
- By: Dan Gan
- Narrated by: Jareb Berthiaume, Katie Bokan, Michelle Park
- Length: 1 hr and 27 mins
- Unabridged
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High Noon has established itself within the United States' hard seltzer market as a low-calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain and build a market there! We will analyze the economic factors, marketing in UK, and SWOT model. Let's take a closer look and break down the details of our expansion!
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Exactly what I needed
- By Amazon Customer on 14-07-21
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International Business Strategy: Business Expansion - Bring High Noon Soft Drink to Britain
- Business Law study: Robinhood Scandal Case Study. Bundle Books 2 in 1
- Narrated by: Jareb Berthiaume, Katie Bokan, Michelle Park
- Length: 1 hr and 27 mins
- Release date: 30-06-21
- Language: English
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High Noon has established itself within the United States' hard seltzer market as a low-calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain....
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Regular price: £6.99 or 1 Credit
Sale price: £6.99 or 1 Credit
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