Aviation Business

Final Destination: Disaster informs the public, for the very first time, of what actually precipitated the controversial sale of Eastern Airlines - at one time the second largest airline in the free world - to Frank Lorenzo's Texas Air Corporation, which led to its certain demise. This unbelievable story is written by an 18-year veteran Eastern pilot who was intimately involved in many aspects of the tumultuous events that culminated in the sale.

Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had 80 seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. He might not make it back alive. If he did he would make history as the world's first commercial astronaut. The spectacle defied reason, the result of a competition dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space required small teams to do what only the world's largest governments had done before.

When Richard Branson founded Virgin Galactic in 2004, his goal was simple: to offer paying customers a trip to space by the end of the decade. Seventeen years, countless delays, and one catastrophic crash later, his space tourism dream may finally be on the verge of becoming a reality. New Yorker journalist Nicholas Schmidle knows that story intimately. He spent nearly four years embedded with Virgin Galactic at its California hangar, meeting the individuals working to make commercial space travel possible.

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

Professor Kevin Fong was flying with the Helicopter Emergency Medical Service, making split-second, life-or-death decisions in the most extreme circumstances. Then he was seconded to the NHS's Covid-19 Strategy Unit, tasked with leading the fight against pandemic. In this gripping blend of memoir and reportage, he confronts a disturbing truth: the quest for 'zero harm' can prevent the saving of lives.

"Aim High” is the first of a 4-part personal “success series” utilizing aviation scenarios, situations, and captivating pilot experiences to push and empower you to reach higher levels of personal and professional growth. Each chapter is designed to stimulate deep reflection and active engagement.

Fliegen fasziniert und begeistert die Menschen seit Generationen. Vielleicht gehörst auch du zu denen, die schon immer von einem Job über den Wolken geträumt haben? Aber vielleicht hattest du bislang nicht den Mut, diesen Traum wahrwerden zu lassen? Dann ist dieses Buch für dich: Luftfahrtexperte und Flugpersonalausbilder Hans-Georg Rabacher gibt tiefe Einblicke in die Arbeit als Flugbegleitung, teilt Insiderwissen mit dir und verrät allerlei nützliche Tricks, die dich perfekt auf deine Karriere in der Luft vorbereiten. Also, worauf wartest du noch?

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

You've heard the hype. But does social media really work for complex, high-ticket, B2B aviation marketing? We have complicated products and services that can really benefit from being demonstrated online. And you have competitors who still think social media is for teenage girls to share eye makeup techniques and funny videos of their guinea pigs (it is, but it has grown significantly beyond that!).