Aviation Industry

Malcolm Gladwell, author of New York Times best sellers including Talking to Strangers and host of the podcast Revisionist History, uses original interviews, archival footage, and his trademark insight to weave together the stories of a Dutch genius and his homemade computer, a band of brothers in Central Alabama, a British psychopath, and pyromaniacal chemists at Harvard. As listeners hear these stories unfurl, Gladwell examines one of the greatest moral challenges in modern American history.

You've heard the hype. But does social media really work for complex, high-ticket, B2B aviation marketing? We have complicated products and services that can really benefit from being demonstrated online. And you have competitors who still think social media is for teenage girls to share eye makeup techniques and funny videos of their guinea pigs (it is, but it has grown significantly beyond that!).