Showing results by author "Virgilia Virjoghe" in All Categories
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The Brand Architect
- By: Virgilia Virjoghe
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What does it take to be a successful and respected Legacy Brand? In the Digital Era dominated by Social Media platforms, our Brand is our Social Net Worth. Success, Power, Influence, and Affluence are the byproduct of excellent Branding and the Ability to connect with Audiences, Consumers, and Communities in a meaningful way. Global Brands achieved recognition and significant impact by consistently fine-tuning every detail: from the Image, Brand story, Products, and Services to Audience engagement, Go-to-market strategies, Ad campaigns, Strategic partnerships, etc. In each episode, we will ...
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