Showing results by author "Töbe Pickford" in All Categories
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The Creative War Room
- By: Töbe Pickford
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Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those ...
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