Showing results by author "Richard-Shotton" in All Categories
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 157
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Performance4.5 out of 5 stars 127
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Story4.5 out of 5 stars 126
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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5 out of 5 stars
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Outstanding...
- By Stephen Conway on 24-01-21
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 24-08-18
- Language: English
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Regular price: £14.99 or 1 Credit
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 12
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Performance4.5 out of 5 stars 11
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Story4.5 out of 5 stars 11
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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5 out of 5 stars
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Doesn’t disappoint
- By Tobias on 08-10-23
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Release date: 28-03-23
- Language: English
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Regular price: £11.99 or 1 Credit
Sale price: £11.99 or 1 Credit
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