Showing results by author "Pallant" in All Categories

Marketing for manufacturing companies requires a different approach to most other businesses. You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients. The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried to follow some standard marketing advice and found that it didn’t deliver or wasted a lot of your time and money. This podcast shares sector-specific insights from Pallant. Pallant is a digital marketing consultancy with ...

Sourdough bread fueled the labor that built the Egyptian pyramids. The Roman Empire distributed free sourdough loaves to its citizens to maintain political stability. More recently, amidst the COVID-19 pandemic, sourdough bread baking became a global phenomenon as people contended with being confined to their homes and sought distractions from their fear, uncertainty, and grief. In Sourdough Culture, environmental science professor Eric Pallant shows how throughout history, sourdough bread baking has always been about survival.