Showing results by author "Jose Bermejo & Warren Schirtzinger" in All Categories
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The unstoppable product - Strategy for B2B high-tech
- By: Jose Bermejo & Warren Schirtzinger
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Join our talks for tips and battle-tested strategies for B2B high-tech businesses and innovations to gain "the go-to solution" status by following the behavioral science of Diffusion of Innovations. We'll cover topics with real-world examples and case studies about go-to-market strategy, crossing the chasm, differentiation, positioning strategy, category creation, market building, competitive advantage, and market analysis. It's time to decode what your customers really buy. Transform your products into the go-to solution. Become an unstoppable business. www.predictableinnovation.com
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