Showing results by author "Hillary Carpio" in All Categories

Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.

You have a leadership title in Go To Market - Now What? On the GTM Speed Dial Podcast, host Hillary Carpio calls upon B2B mentors to demystify the multi-dimensional topics of leadership. From tough conversations about imposter syndrome and managing performance to hard skills like creating fiscal plans and asking for headcount, nothing is off limits. Together, we will ask mentors the dumb questions, the hard questions and the personal questions to become better leaders.