Showing results by author "Dave Peterson" in All Categories

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

What do you do when it's raining cats and dogs...and pigs and whales? Take refuge in 15 stories of wild and wicked weather. They will freeze you to the core, they will soak you to the bone. You will find no pot of gold at the end of this rainbow, no sunshine after the rain. Just thunder and lightning that's very, very frightening. There's a storm coming....