Showing results by publisher "HarperAudio" in Money & Finance

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

Using dozens of vivid examples to show how society overprescribed competition as a solution and when unbridled rivalry hurts consumers, kills entrepreneurship, and increases economic inequality, two free-market thinkers diagnose the sickness caused by competition overdose and provide remedies that will promote sustainable growth and progress for everyone, not just wealthy shareholders and those at the top.

With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University occupies a unique place in the public's imagination, but HBS has arguably eclipsed its parent in terms of its influence on modern society.

Getting richer doesn't just mean accumulating more money. It's about building your knowledge of the different ways money works, so you can navigate around whatever comes your way: family complications, following your dreams, relationship issues, house price fluctuations, being braver in retirement, helping your children - young and older, getting the best mortgage for you, saving too little—or too much! This book features 184 of those situations, to help make your financial journey smoother and all the more rewarding.

Most ambitious people believe that reaching the peaks of success means being on 24/7 - tirelessly networking, deal-making, and keynoting conferences. Hiding in the Bathroom empowers professionals of all ages and levels to take control and build their own versions of success. Thoughtful and practical, it is a must-have handbook for building a fantastic, prosperous career and a balanced, happy life - on your own terms.

Three of the nation’s top scholars ­– known for tackling key mysteries about poverty in America – turn their attention from the country’s poorest people to its poorest places. Based on a fresh, data-driven approach, they discover that America’s most disadvantaged communities are not the big cities that get the most notice. Instead, nearly all are rural. Little if any attention has been paid to these places or to the people who make their lives there.

From Pulitzer Prize winner Michael Hiltzik, a definitive new history of California—from the Spanish conquistadors to the Gold Rush to the state’s meteoric rise as a tech powerhouse and bulwark of progressivism—and of its indelible mark on the United States and the world.

The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited.

Ever wondered why some people struggle with their finances despite earning well and putting in significant efforts to manage them? And how some achieve better financial outcomes with little effort? In The 80-20 Money Makeover, popular blogger and financial expert Arun Kumar takes you on a money makeover journey. Kumar's proven model, based on the Pareto principle, or the 80-20 rule, helps you focus on the critical few decisions (versus the trivial many) and achieve great results with minimum fuss.

They were a band of outsiders unable to get jobs with New York's gilded financial establishment. They would go on to corner the world's multitrillion-dollar oil market, reaping unimaginable riches while bringing the economy to its knees. Meet the self-anointed kings of the New York Mercantile Exchange. In some ways, they are everything you would expect them to be: a secretive, members-only club of men and women who live lavish lifestyles; cavort with politicians, strippers, and celebrities; and blissfully jacked up oil prices to nearly $150 a barrel while profiting off the misery of the working class.

In Circle of Friends, award-winning journalist Charles Gasparino chronicles the massive federal crackdown that has already put some of the biggest names on Wall Street behind bars. Circle of Friends is not a defense of insider trading, but it does offer an account of the politics of Wall Street crime fighting, revealing the behind-the-scenes ambitions that motivate headlines and burnish political careers. A riveting work of narrative nonfiction, as engrossing and explosive as fictional thrillers of the finest magnitude.

From Pulitzer Prize–winning journalist Will Bunch, the epic untold story of college—the great political and cultural fault line of American life.

Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business.

The negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the director of global compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of the Humane Society of the United States and New York Times best-selling author of The Bond.

In Screwed!, best-selling authors Dick Morris and Eileen McGann lay bare the unvarnished facts as never before and suggest real, immediate, and specific steps to stop those who undermine our interests and take away our jobs. Morris and McGann have documented exactly how the United States is getting screwed, and how to stop it. They dig up the facts, name names, point fingers, and suggest concrete solutions - independent of partisan politics.

For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry, for whom the economic woes spell an opportunity to expand and grow. These mercenary entrepreneurs have taken advantage of an era of deregulation to devise high-priced products to sell to the credit-hungry working poor, including the instant tax refund and the payday loan. In the process, they've created an industry larger than the casino business.

Welcome to the exciting world of angel investing and entrepreneurship. Using his rich experience as an investor and mentor to numerous start-ups, Sanjay Kulkarni provides you a ringside view of this world. In an accessible, jargon- free approach and illustrated with insider stories, the book arms you with all the tools and strategies needed to become a successful angel investor. Like a good guide, this book will help you in navigating the start-up eco-system, avoiding common pitfalls, investing smartly and identifying the next billion-dollar start-up.

Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business.