Showing results by publisher "Audible Studios" in Marketing
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Act Now
- By: Kevin Harrington
- Narrated by: Robert Pavlovich
- Length: 5 hrs and 52 mins
- Unabridged
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The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator--all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams.
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Act Now
- Narrated by: Robert Pavlovich
- Length: 5 hrs and 52 mins
- Release date: 02-11-09
- Language: English
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- By: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Not exactly what I thought it would be
- By Ryan on 11-09-17
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release date: 13-09-16
- Language: English
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The Successful Sales Negotiator
- By: Mike Le Put
- Narrated by: Mike Le Put
- Length: 50 mins
- Abridged
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The path to successful sales negotiation starts here. How do you handle the buyer who says "you are too expensive", "we can't afford it", "we don't have the budget", or "you'll have to lower your price"? In this programme, Mike Le Put will tell you exactly how to handle these situations, how to prepare physically and mentally, how to position yourself, how to handle the discount buyer, how to negotiate profitable win-win sales, and how to become a truly successful sales negotiator.
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The Successful Sales Negotiator
- Narrated by: Mike Le Put
- Length: 50 mins
- Release date: 12-12-06
- Language: English
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- By: T. Scott Gross
- Narrated by: Kevin Scollin
- Length: 4 hrs and 8 mins
- Unabridged
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Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Narrated by: Kevin Scollin
- Length: 4 hrs and 8 mins
- Release date: 07-10-14
- Language: English
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Exceptional Sales Management
- By: Mike Le Put
- Narrated by: Mike Le Put
- Length: 55 mins
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The route to Exceptional Sales Management is within your grasp. This programme is the result of over 20 years of working with outstanding sales managers and directors across a wide range of industries, selling almost every conceivable product and service available. It will give you the tools to accelerate your career, grow your company, and become one of the greatest sales managers of your time.
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Exceptional Sales Management
- Narrated by: Mike Le Put
- Length: 55 mins
- Release date: 12-12-06
- Language: English
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Lessons from the Hanoi Hilton
- Six Characteristics of High-Performance Teams
- By: Peter Fretwell, Taylor Baldwin Kiland
- Narrated by: Kevin T. Collins
- Length: 5 hrs and 41 mins
- Unabridged
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Why were the American POWs imprisoned at the Hanoi Hilton so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable, high-performance teamwork.
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Lessons from the Hanoi Hilton
- Six Characteristics of High-Performance Teams
- Narrated by: Kevin T. Collins
- Length: 5 hrs and 41 mins
- Release date: 21-10-13
- Language: English
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Negotiation Magic
- By: Ambi Parmeshwaran
- Narrated by: Showrein Roy Chaudhary
- Length: 1 hr and 3 mins
- Unabridged
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Do you know how to negotiate a better deal for yourself? Do you know that you can use the power of negotiation whatever may be the situation you are in? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist and coach, gives you some invaluable lessons on negotiation.
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Negotiation Magic
- Narrated by: Showrein Roy Chaudhary
- Length: 1 hr and 3 mins
- Release date: 31-01-23
- Language: English
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- By: Peter L. Phillips
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Unabridged
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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Release date: 20-02-13
- Language: English
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Brandjam
- Humanizing Brands Through Emotional Design
- By: Marc Gobe
- Narrated by: Gregory St. John
- Length: 11 hrs and 29 mins
- Unabridged
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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.
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Brandjam
- Humanizing Brands Through Emotional Design
- Narrated by: Gregory St. John
- Length: 11 hrs and 29 mins
- Release date: 28-02-13
- Language: English
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- By: Ambi Parameswaran
- Narrated by: Suyash Barve
- Length: 9 hrs and 5 mins
- Unabridged
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
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Loved it. Very Informative
- By Uday Nazare on 01-03-22
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Narrated by: Suyash Barve
- Length: 9 hrs and 5 mins
- Release date: 28-01-22
- Language: English
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What Stays in Vegas
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- By: Adam Tanner
- Narrated by: John McLain
- Length: 9 hrs and 9 mins
- Unabridged
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The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.
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What Stays in Vegas
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- Narrated by: John McLain
- Length: 9 hrs and 9 mins
- Release date: 02-09-14
- Language: English
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Success Is in Your Sphere
- Leverage the Power of Relationships to Achieve Your Business Goals
- By: Zvi Band
- Narrated by: Steven Jay Cohen
- Length: 8 hrs
- Unabridged
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Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals.
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Success Is in Your Sphere
- Leverage the Power of Relationships to Achieve Your Business Goals
- Narrated by: Steven Jay Cohen
- Length: 8 hrs
- Release date: 13-04-21
- Language: English
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
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We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Release date: 29-05-18
- Language: English
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El Libro Negro de la Persuasión [The Black Book of Persuasion]
- 23 leyes que mueven nuestras voluntades [23 Laws That Move Our Wills]
- By: Alejandro Llantada Toscano
- Narrated by: Eduardo Wasveiler
- Length: 4 hrs and 45 mins
- Unabridged
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¿Cuántas veces nos preguntamos, qué hay detrás de todos esos mensajes publicitarios y políticos? ¿Cuáles son los hilos que mueven a las masas a comprar algo excesivamente caro o a pelear guerras que parecieran ilógicas y crueles? Las leyes que se presentan en este aaudio libro, son una suma valiosísima del conocimiento práctico y científico que el ser humano utiliza para dominar a los demás mediante la persuasión, en todos los aspectos de la vida.
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El Libro Negro de la Persuasión [The Black Book of Persuasion]
- 23 leyes que mueven nuestras voluntades [23 Laws That Move Our Wills]
- Narrated by: Eduardo Wasveiler
- Length: 4 hrs and 45 mins
- Release date: 26-04-18
- Language: Spanish
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Fora do automático [Out of the Automatic]
- Miniprovocações sobre marketing e comportamento [Tiny Provocations About Marketing and Behavior]
- By: Murilo Moreno
- Narrated by: Murilo Moreno
- Length: 6 hrs and 11 mins
- Unabridged
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Murilo Moreno tem um olhar diferente para as coisas do dia a dia. Ele vê, e nos conta, o que está diferente, aquilo que você vê todo dia e não percebe. Em suas redes sociais, traça um retrato das mudanças no comportamento do consumidor e no marketing das empresas. Mudanças tão sutis que passam despercebidas até que um dia você acorda e se pergunta: quando foi que mudou e eu não notei? Agora é hora de ter uma visão maior. Não total. Pois quando você pisca, tudo já mudou novamente.
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Fora do automático [Out of the Automatic]
- Miniprovocações sobre marketing e comportamento [Tiny Provocations About Marketing and Behavior]
- Narrated by: Murilo Moreno
- Length: 6 hrs and 11 mins
- Release date: 20-08-24
- Language: Portuguese
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- By: Sue Unerman, Jonathan Salem Baskin
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Unabridged
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Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.
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very interesting book, the way of the future?
- By steven on 22-06-13
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Release date: 21-01-13
- Language: English
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Il brand
- By: Veronica Gabrielli
- Narrated by: Lucia Valenti
- Length: 4 hrs and 32 mins
- Unabridged
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Un cavallino rampante, una mucca bianca e lilla, un coccodrillo: la marca è un fenomeno dilagante capace di evocare un mondo di significati, di suscitare emozioni, di influenzare valutazioni e comportamenti. L'audiolibro esplora l'intricato mondo del brand in tutte le fasi della sua vita: dalla scelta del nome al matrimonio con marche di altre aziende, alla creazione di una vera e propria famiglia di brand guidata dalla stessa impresa.
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Il brand
- Narrated by: Lucia Valenti
- Series: Farsi un'idea
- Length: 4 hrs and 32 mins
- Release date: 15-11-19
- Language: Italian
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グミがわかればヒットの法則がわかる
- Length: 6 hrs and 7 mins
- Release date: 08-11-24
- Language: Japanese
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ガチャガチャの経済学
- Narrated by: あんべ あつし, 小野 慶子, 松永 直人
- Length: 4 hrs and 6 mins
- Release date: 13-09-24
- Language: Japanese
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Branding経営(ブランディング経営)――社員に向き合い続けることが、最良の道~人的投資×管理職育成×社内外広報戦略~
- Narrated by: 橋本 英樹
- Length: 3 hrs and 6 mins
- Release date: 20-09-24
- Language: Japanese
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