Showing titles in Consumer Behavior & Market Research
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- By: Rick Delisi, Dan Michaeli
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Unabridged
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Release date: 21-12-21
- Language: English
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- By: Lawrence Ingrassia
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Unabridged
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As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
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Lacks modern content
- By Richard Scott on 19-06-24
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Release date: 28-01-20
- Language: English
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- By: Andy Nairn
- Narrated by: Neil Glasgow
- Length: 5 hrs and 3 mins
- Unabridged
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
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An enjoyable business book
- By andy o on 30-06-22
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Narrated by: Neil Glasgow
- Length: 5 hrs and 3 mins
- Release date: 06-07-21
- Language: English
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
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Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Release date: 07-05-24
- Language: English
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- By: Gustavo Ferreira
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Unabridged
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Excelente
- By Andreia L. on 01-08-24
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Release date: 22-08-23
- Language: Portuguese
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- By: Dr. John Ullmen, Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Unabridged
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Release date: 28-04-20
- Language: English
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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Devoured this one! :D
- By Kindle Customer on 19-01-23
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-21
- Language: English
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Release date: 14-05-24
- Language: English
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- By: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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Knowledge is power!
- By Anonymous User on 08-06-22
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release date: 03-04-14
- Language: English
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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Interesting Points Raised
- By Phill on 03-08-21
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-14
- Language: English
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- By: Donna Weber
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
- Unabridged
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
- Release date: 08-12-21
- Language: English
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KasiNomic Revolution
- The Rise of African Informal Economies
- By: GG Alcock
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Unabridged
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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Excellently told
- By Hayley R on 29-12-23
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KasiNomic Revolution
- The Rise of African Informal Economies
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Release date: 17-06-20
- Language: English
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Persuasion: Psychology of Selling
- Secret Techniques to Close the Deal Every Time
- By: Robert Moore
- Narrated by: Mike Eiman
- Length: 1 hr and 48 mins
- Unabridged
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Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market! Quick question: Imagine yourself closing more deals and making more sales, faster and easier than ever before. How does it feel? Well, that's exactly the purpose of this audiobook: to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more money.
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good book but, a very old school style
- By Marios Z. on 12-02-19
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Persuasion: Psychology of Selling
- Secret Techniques to Close the Deal Every Time
- Narrated by: Mike Eiman
- Length: 1 hr and 48 mins
- Release date: 16-03-18
- Language: English
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- By: Jay Baer, Daniel Lemin
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Unabridged
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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Thought provoking read
- By Miss D on 02-05-19
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Release date: 02-10-18
- Language: English
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- By: E. Freya Williams
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Unabridged
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Really difficult to focus on the book.
- By Amazon Customer on 03-07-18
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Release date: 24-07-15
- Language: English
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- By: Ryan James
- Narrated by: Sam Slydell
- Length: 1 hr and 13 mins
- Unabridged
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.
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sales and persuasion
- By Francesco Barsotti on 04-12-22
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Narrated by: Sam Slydell
- Length: 1 hr and 13 mins
- Release date: 06-04-18
- Language: English
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It Takes a Tribe
- Building the Tough Mudder Movement
- By: Will Dean
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Unabridged
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Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.
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Was of limited use in understanding the business
- By Hiker on 01-11-18
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It Takes a Tribe
- Building the Tough Mudder Movement
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Release date: 12-09-17
- Language: English
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Email Marketing Excellence
- Building Profitable Campaigns in a Digital World
- By: K. Connors
- Narrated by: Maximilian from Carlisle Studios
- Length: 2 hrs and 8 mins
- Unabridged
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In a world where inboxes are overflowing, "Email Marketing Excellence" is your ticket to standing out from the crowd. Packed with real-world examples, proven techniques, and the latest trends, this book is your ultimate resource for crafting campaigns that drive results. Transform your email marketing efforts and watch your business soar to new heights!
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Email Marketing Excellence
- Building Profitable Campaigns in a Digital World
- Narrated by: Maximilian from Carlisle Studios
- Length: 2 hrs and 8 mins
- Release date: 25-09-24
- Language: English
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- By: Money Mastery Teacher
- Narrated by: Jonathan Frazier
- Length: 2 hrs and 24 mins
- Unabridged
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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This audible is one of the best!
- By Lola Bibi on 11-11-19
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrated by: Jonathan Frazier
- Length: 2 hrs and 24 mins
- Release date: 25-09-19
- Language: English
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- By: Dr. A. K. Pradeep
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Unabridged
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Release date: 10-07-20
- Language: English
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Regular price: £18.99 or 1 Credit
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