Showing titles in Advertising
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¡Sí! [Yes!]
- By: Robert B. Cialdini, Steve J. Martin, Noah J. Goldstein
- Narrated by: Héctor García
- Length: 5 hrs and 25 mins
- Unabridged
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Todos los días nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna técnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: ¡Sí! Basado en las investigaciones desarrolladas a lo largo de más de seis décadas en el campo de la psicología de la persuasión, este libro contiene multitud de reflexiones acerca de cómo nuestra actitud.
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¡Sí! [Yes!]
- Narrated by: Héctor García
- Length: 5 hrs and 25 mins
- Release date: 23-10-24
- Language: Spanish
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-21
- Language: English
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Hacks of Copywriting: A Book to Create Persuasive Content to Attract More Traffic for Sales in 2021
- By: Ryan Farrell
- Narrated by: Jim Clark
- Length: 6 hrs and 11 mins
- Unabridged
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Do you want to learn copywriting hacks? Do you want to increase sales with persuasive content? Then this audiobook is for you. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a lot more, when you discover the right words that make people buy. Putting the right words on paper and online is the single most profitable skill everyone can learn. If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this audiobook is for you, especially if you're not making as many sales as you want to right now.
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Hacks of Copywriting: A Book to Create Persuasive Content to Attract More Traffic for Sales in 2021
- Narrated by: Jim Clark
- Length: 6 hrs and 11 mins
- Release date: 30-03-20
- Language: English
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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Not for me
- By SH on 08-06-24
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 27-10-20
- Language: English
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Strike the Right Chord
- A DIY Guide to Global Success in Today's Music Industry
- By: Paul Spencer Alexander
- Narrated by: Douglas Birk
- Length: 5 hrs and 2 mins
- Unabridged
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Many guidebooks show you how to distribute your music online, but nothing will happen if it just sits in cyberspace without an effective promotional strategy. Strike the Right Chord is different than other guides: It enables you to achieve global success from your home computer. It allows you to take a do-it-yourself approach to establish yourself in the music world and get you started on the right path to reach your goals.
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Strike the Right Chord
- A DIY Guide to Global Success in Today's Music Industry
- Narrated by: Douglas Birk
- Length: 5 hrs and 2 mins
- Release date: 14-08-20
- Language: English
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Appalling
- By JPD Oakley on 23-05-18
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-13
- Language: English
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- By: James Hurman
- Narrated by: James Hurman
- Length: 2 hrs
- Unabridged
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Pragmatic nature of the advice.
- By Amazon Customer on 01-12-23
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrated by: James Hurman
- Length: 2 hrs
- Release date: 08-09-22
- Language: English
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- By: Stan Phelps, David Rendall
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Unabridged
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Release date: 14-03-19
- Language: English
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Social Media Marketing 2020
- A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 7 hrs and 6 mins
- Unabridged
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Are you sick and tired of not being able to use the world’s most valuable marketing platforms? Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
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Social Media Marketing 2020
- A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
- Narrated by: Ivan Busenius
- Length: 7 hrs and 6 mins
- Release date: 08-10-20
- Language: English
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The Seller’s Journey: Your Guidebook to Closing More Deals with N.E.A.T. Selling
- By: Richard Harris
- Narrated by: Richard Harris
- Length: 3 hrs and 33 mins
- Unabridged
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With over twenty years of personal experience in sales training, operations, and sales leadership, Richard Harris is ready to help you do just that. The Seller’s Journey is your guidebook to Richard’s N.E.A.T Selling philosophy, methodology, and process. By bringing together his thirteen sales tactics with insights from psychology and his own life, Harris provides you with a sales compass that helps to orient you on your own journey and bring your own authentic self to the process.
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The Seller’s Journey: Your Guidebook to Closing More Deals with N.E.A.T. Selling
- Narrated by: Richard Harris
- Length: 3 hrs and 33 mins
- Release date: 03-07-24
- Language: English
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Branding
- What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 3 hrs and 29 mins
- Unabridged
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In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.
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Amazing
- By Martin Chapman on 11-11-21
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Branding
- What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- Narrated by: Ivan Busenius
- Length: 3 hrs and 29 mins
- Release date: 21-08-20
- Language: English
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Campaigns That Shook the World
- The Evolution of Public Relations
- By: Danny Rogers
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
- Unabridged
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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.
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Extremely disappointing
- By Amazon Customer on 04-09-18
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Campaigns That Shook the World
- The Evolution of Public Relations
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
- Release date: 28-01-16
- Language: English
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Win Paid Advertising
- The Uncoventional Marketer
- By: Jason Burlin
- Narrated by: Alex Hagopian
- Length: 4 hrs and 4 mins
- Unabridged
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Jason Burlin, known as an unconventional marketer, uses his 12 years of online marketing experience to write a cutting-edge book that teaches the fundamentals of paid advertising in the 21st century. While exploring every inch of paid advertising, the audiobook teaches marketing on a conceptual level to give businesses and advertisers a lifelong toolbox to create their own revolutionary advertising campaigns on any advertising platform.
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Win Paid Advertising
- The Uncoventional Marketer
- Narrated by: Alex Hagopian
- Length: 4 hrs and 4 mins
- Release date: 01-12-20
- Language: English
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Leave the Grind Behind
- Rocket Fuel to Live Life on Your Terms. Make More Money, Build Your Legacy, and Quit Your Job
- By: Justin Gesso
- Narrated by: Jeremy Reloj
- Length: 6 hrs and 16 mins
- Unabridged
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Leave the Grind Behind is for anyone who has built a good career, is comfortable, yet has an itch - a realization - that there is more to life. This audiobook is dedicated to all those ready to forge their own path, get more out of life, and burn their imprint on the world. You want more money, more freedom, and to build your own legacy. Leave the Grind Behind is packed with actions, habits, and tools that will enable your success and explode your results.
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Leave the Grind Behind
- Rocket Fuel to Live Life on Your Terms. Make More Money, Build Your Legacy, and Quit Your Job
- Narrated by: Jeremy Reloj
- Length: 6 hrs and 16 mins
- Release date: 15-12-17
- Language: English
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TikTok Your Business to Success
- Your Ultimate Business Guide to Increasing Your Sales Using TikTok
- By: Herbert King
- Narrated by: John H. Fehsken
- Length: 4 hrs and 59 mins
- Unabridged
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The time is ripe for small and medium businesses to step out of their confines and start thinking big. You, as a business-owner, must get your products or services before the public. A head-turning advertisement can someday turn your business from a corner store to a giant corporation. Where do you start? The digital marketplace is the future for advertising your business. You can measure your performance easily with the help of paid and unpaid tools.
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TikTok Your Business to Success
- Your Ultimate Business Guide to Increasing Your Sales Using TikTok
- Narrated by: John H. Fehsken
- Length: 4 hrs and 59 mins
- Release date: 10-08-22
- Language: English
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Google AdWords for Beginners
- A Do-It-Yourself Guide to PPC Advertising
- By: Corey Rabazinski
- Narrated by: Million Quinteros
- Length: 1 hr and 17 mins
- Unabridged
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Google's AdWords platform enables you to create pay-per-click advertisements that appear as "sponsored links" when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits.
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Well worth a listen
- By warwick on 30-09-15
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Google AdWords for Beginners
- A Do-It-Yourself Guide to PPC Advertising
- Narrated by: Million Quinteros
- Length: 1 hr and 17 mins
- Release date: 25-02-15
- Language: English
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- By: Frankie Fihn
- Narrated by: Frankie Fihn
- Length: 5 hrs and 10 mins
- Unabridged
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.
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great read! very useful
- By Simon Collins on 03-05-23
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- Narrated by: Frankie Fihn
- Length: 5 hrs and 10 mins
- Release date: 04-03-21
- Language: English
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Paid Attention
- Innovative Advertising for a Digital World
- By: Faris Yakob
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 27 mins
- Unabridged
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.
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Paid Attention
- Innovative Advertising for a Digital World
- Narrated by: Matthew Lloyd Davies
- Series: Cambridge Marketing Handbooks
- Length: 6 hrs and 27 mins
- Release date: 07-02-18
- Language: English
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- By: Andrew Carlson
- Narrated by: Matthew Spaur
- Length: 3 hrs and 20 mins
- Unabridged
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- Narrated by: Matthew Spaur
- Length: 3 hrs and 20 mins
- Release date: 19-04-23
- Language: English
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Branding
- An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 6 hrs and 59 mins
- Unabridged
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Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
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Self improvement is key
- By Terri Weber on 30-05-21
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Branding
- An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- Narrated by: Ivan Busenius
- Length: 6 hrs and 59 mins
- Release date: 24-08-20
- Language: English
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