Allison Netzer
AUTHOR

Allison Netzer

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Allison Netzer is a prolific writer, innovative thinker, and avid explorer of human potential. With a deep passion for empowering individuals and organizations, Allison has spent decades navigating various professional landscapes. Her rich career spans roles in sales, strategy and marketing where she has consistently aimed to inspire creativity, growth, and transformation. Her first book, "Think Like a Brand, Not a Bank," was co-written with Liz High and is an Amazon Best Seller. A voracious reader, Allison has always found profound wisdom in the written word. She believes that the right book, at the right time, can become a beacon for personal and professional growth. It is this belief that inspired her to transform her popular blog series, “The FridayFrameUp” into her second book, "A Year of Thinking Differently." Allison is known for her accessible, engaging writing style that blends practical insights with inspiring narratives. Whether she's drawing from design thinking principles or the humble journey of lima beans from farm to table, her unique perspectives and thought-provoking analogies make complex concepts relatable and actionable. Based in North Carolina, Allison enjoys spending her free time exploring the great outdoors with her family, experimenting with new recipes, and, of course, immersing herself in a good book. Yet, no matter where her adventures take her, she continues to feed her passion for learning and sharing knowledge, enriching both her life and the lives of her readers.
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Best Sellers

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  • Think Like a Brand, Not a Bank cover art

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