Showing titles in Advertising
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 17-02-09
- Language: English
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- By: Bill Schley
- Narrated by: Bill Schley
- Length: 3 hrs and 40 mins
- Unabridged
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.
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Very useful book for people in sales or marketing
- By Garym213 on 06-08-21
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Narrated by: Bill Schley
- Length: 3 hrs and 40 mins
- Release date: 23-11-18
- Language: English
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Brilliant
- By Brandon on 29-09-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-20
- Language: English
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Standout or Die
- How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable
- By: Gareth Healey
- Narrated by: Luke Collins
- Length: 6 hrs and 39 mins
- Unabridged
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We live in extraordinary times. There is no place for ordinary agencies. Whether you've recently started a digital marketing agency, or you've been in the industry for many years, it's time to rethink what you're doing.
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Standout or Die
- How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable
- Narrated by: Luke Collins
- Length: 6 hrs and 39 mins
- Release date: 01-04-22
- Language: English
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Reasonable insights but
- By DK on 26-04-24
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Release date: 26-04-16
- Language: English
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How to: $10M
- Sell Your Knowledge and Make Millions
- By: William Brown
- Narrated by: William Brown
- Length: 7 hrs and 23 mins
- Unabridged
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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This actually is ‘how to’ $10 Million
- By Amazon Customer on 26-07-24
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How to: $10M
- Sell Your Knowledge and Make Millions
- Narrated by: William Brown
- Length: 7 hrs and 23 mins
- Release date: 24-07-24
- Language: English
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Release date: 02-10-23
- Language: English
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- By: Paul Feldwick
- Narrated by: Paul Feldwick
- Length: 8 hrs and 28 mins
- Unabridged
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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
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Essential
- By Amazon Customer on 12-01-22
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- Narrated by: Paul Feldwick
- Length: 8 hrs and 28 mins
- Release date: 05-03-21
- Language: English
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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- By: Tom Albrighton
- Narrated by: Sebastian Abineri
- Length: 7 hrs and 6 mins
- Unabridged
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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
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Got the book and the audio
- By Phil on 09-11-21
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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- Narrated by: Sebastian Abineri
- Length: 7 hrs and 6 mins
- Release date: 14-08-20
- Language: English
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Its Ok, but coul have been half as long and twice as better...
- By kal on 30-08-24
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release date: 07-05-24
- Language: English
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Emotion by Design
- Lessons on Creativity from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
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Full of ideas and passion and purpose
- By Anonymous User on 28-07-23
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Emotion by Design
- Lessons on Creativity from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 07-04-22
- Language: English
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- By: Sean Cannell, Benji Travis
- Narrated by: Sean Cannell, Benji Travis
- Length: 5 hrs and 29 mins
- Unabridged
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YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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Good but wish there was more content
- By Stuart Bugden on 23-08-19
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- Narrated by: Sean Cannell, Benji Travis
- Length: 5 hrs and 29 mins
- Release date: 28-03-19
- Language: English
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Outstanding...
- By Stephen Conway on 24-01-21
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 24-08-18
- Language: English
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Informative
- By Scott_Birch_1990 on 10-12-20
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-19
- Language: English
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No B.S. Direct Marketing
- The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
- By: Dan S. Kennedy, Marty Fort - contributor, Darcy Juarez - contributor
- Narrated by: Jon Vertullo
- Length: 6 hrs and 19 mins
- Unabridged
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The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.
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No B.S. Direct Marketing
- The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
- Narrated by: Jon Vertullo
- Length: 6 hrs and 19 mins
- Release date: 21-05-24
- Language: English
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Claiming no BS, sharing poor BS
- By Fusari Massimiliano on 27-08-22
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Release date: 29-11-18
- Language: English
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Agencynomics
- Fully Revised Edition 2021
- By: Spencer Gallagher, Peter Hoole
- Narrated by: Spencer Gallagher, Pete Hoole
- Length: 8 hrs and 4 mins
- Unabridged
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.
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Great insights, missing the accompanying PDF
- By Amazon Customer on 02-04-24
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Agencynomics
- Fully Revised Edition 2021
- Narrated by: Spencer Gallagher, Pete Hoole
- Length: 8 hrs and 4 mins
- Release date: 16-06-22
- Language: English
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- By: Marcus Collins
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Unabridged
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Release date: 11-05-23
- Language: English
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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All you need for Marketing (seriously)
- By J. P. Walters on 03-05-20
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 17-03-20
- Language: English
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Never predict the future ....
- By David on 05-09-16
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 22-04-14
- Language: English
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