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Agencynomics

By: Spencer Gallagher, Peter Hoole
Narrated by: Spencer Gallagher, Pete Hoole
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Summary

Agencynomics. This is the fully revised and updated second edition. Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.

With 50 percent of agency owners having never worked in an agency before starting their own, this book is full of insights and tips for anyone with or without agency experience, on the journey from agency start-up through to a team size of 50. The book also contains the 40 different ways you can scale your agency to suit all types of agency leader.
©2018 Peter Hoole (P)2022 Peter Hoole
Advertising Marketing
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A great insight into Agency life

Well worth a listen for all those growing and or scaling a marketing agency business.

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Great insights, missing the accompanying PDF

Great insights on the industry and actions that can be taken to drive growth, However, the audible version seems to be missing the accompanying PDF which is referenced quite a bit.

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