Showing results by publisher "Tantor Audio" in Business & Careers

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

In Dreams of the Overworked, Christine M. Beckman and Melissa Mazmanian offer vivid sketches of daily life for nine families, capturing what it means to live, work, and parent in a world of impossible expectations, now amplified unlike ever before by smart devices. We are invited into homes and offices, where we recognize the crushing pressure of unraveling plans, and the healing warmth of being together. Moreover, we witness the constant planning that goes into a "good" day, often with the aid of phones and apps.

Marine Maxims is a collection of fifty principle-based leadership lessons that Thomas J. Gordon acquired commanding Marines over a career spanning three decades of service. Dealing with the complexities and challenges of the contemporary operating environment requires an internal moral compass fixed true. These maxims focus on developing inner citadels of character, moral courage, and the resilience to persevere in a contested domain where information is key. Its purpose is to provide future leaders with a professional development plan that will enable them to lead with honor.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

For many years, there has been quite a bit of talk about employee engagement as a means to lift corporate profits and reduce absenteeism and turnover. However, this talk has not produced better companies. Additionally, with profit as the primary goal of organizations, most employees view any benign treatment they receive as a secondary convenience that will dissipate once corporate fortunes decline. This book turns that equation around by examining the practices of 21 companies that put the interests and needs of employees first.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Showing Up is a revolutionary step-by-step guide - by and for men - to ending toxic masculinity and leveraging men to enact heart-based leadership, increase diversity, bolster the bottom line, and create a culture so everyone in the workplace wins.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

We live in a new world where work and life are blended as opposed to balanced, and feelings of financial security and entitlement are a thing of the past. Job satisfaction is at a record low, a crisis with far-reaching impact. For businesses, a disengaged workforce means lower levels of productivity and service, and ultimately lower growth and profits. For individuals, our emotions at work spill over to the other areas of our lives and take a toll on our health and relationships.

Are you so busy fulfilling everyone else's expectations that you've lost touch with yourself? Do you find yourself filling up your "free" hours with mundane tasks and rushing around, never getting it all done? For many women, it's the same kind of story-we hustle to overachieve at work and at home, all in the hopes that we can "crush it" until we finally feel fulfilled. Vanessa Loder invites you to consider this question: "What if the point isn't to crush it in life, but to savor it?"

Foreign aid organizations collectively spend hundreds of billions of dollars annually, with mixed results. Part of the problem in these endeavors lies in their execution. Dan Honig argues that high-quality implementation of foreign aid programs often requires contextual information that cannot be seen by those in distant headquarters. Drawing on a novel database of over 14,000 discrete development projects, Honig concludes that aid agencies will often benefit from giving field agents the authority to use their own judgments to guide aid delivery.

In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process.

As this book shows, human beings are wired to care, and we can become more empathic with practice. Empathy increases dopamine, reduces stress, boosts self-esteem, heightens the immune system, and enriches our relationships. Empathy also improves business key performance indicators. This means that leveraging empathy on purpose can lead to better health, happier and more productive workplaces, and a more meaningful life. That's why empathy is our superpower.

A Call to Life aims to help veterinary caregivers increase self-efficacy, decrease unnecessary suffering, and increase sustainability in their mission to support animal health around the world. The veterinary profession is powered by dedicated, bright, and selfless individuals. Unfortunately, the long-standing and dysfunctional culture in classrooms and practices around the world expects veterinary caregivers to be ready to sacrifice everything in the name of being deemed qualified and 'worthy.'

With in-depth research, interviews, and provocative analysis, Mira Kamdar offers a penetrating view of India and its cultural and economic impact on the United States and the world. From Bollywood to the Indian diaspora to India's effect on global politics, she reports on the people, companies, and places shaping the new India. Kamdar examines the challenges India faces while celebrating India's tremendous vitality and the opportunities this Asian democracy has to shape its own and all of our destinies.

In Food Routes, Robyn Metcalfe explores an often-overlooked aspect of the global food system: how food moves from producer to consumer. She finds that the food supply chain is adapting to our increasingly complex demands for both personalization and convenience - but, she says, it won't be an easy ride.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Class ends. Students pack up and head back to their dorms. The professor, meanwhile, goes to her car...to catch a little sleep, and then eat a cheeseburger in her lap before driving across the city to a different university to teach another, wholly different class. All for a paycheck that, once prep and grading are factored in, barely reaches minimum wage.

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.