Showing results for "elephants" in Marketing & Sales

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Serial entrepreneur, business expert, and best-selling author Mike Keonigs has spent decades studying human psychology, motivation, business, and language, in order to crack the code on sales. The result: A sure-fire way to get people to not just buy from you, but want to buy from you (there's a big difference!).

At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too. It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate. Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry. We’re ...

The art of negotiation depends on your ability to successfully communicate with the other side of the table. An important part of this communication is your ability to signal to the other side what your intentions are. Likewise, they will be signaling to you what they want to accomplish.

Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be. Are you going to be ready to work with those partners?

How do you measure the success of a product manager? Ultimately it comes down to how successful their product is. The more units that get sold to customers who have decided that your product is what they really need, the better job you have done in creating a solution to your customer's problems.

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!

As product managers, we all want to become better at what we do. However, sometimes we can find ourselves in a rut: we've solved the immediate problems, our product is doing well, and we've just lost that drive that we need in order to reach the next level. This is when the power of competition comes in. We all like a good challenge. When we are faced with a situation in which we might not be the best, or we might not know exactly what we should do, that's when we can become our best.

Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible for might turn out to be a failure. It turns out that we're all missing an important learning opportunity. Products do fail, and they end up failing for a wide range of reasons. Every product failure is loaded with fantastic learning opportunities for product managers. We just need to take the time and open our eyes to see what we can learn from each failure.

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if it's customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product.

The world of negotiating can be confusing and challenging. This book has been created to act as your guide as you explore how to boost your ability to successful argue during a negotiation. By using the ideas and techniques outlined in this book you can take control of the negotiations during arguments and drive the discussions towards achieving the deal that you are looking for

In the end, it all comes down to what your customer wants to tell you about your product. However, how many of us have been taught how to listen to our customers?

Do product managers have super powers? Probably not, but there are some product managers who seem to be more successful than others. These "super" product managers seem to be able to make things happen almost effortlessly. What's their secret?

This audiobook has been written with one goal in mind - to show you how you can make your product management career a success. It's not easy being a product manager so we're going to show you what you need to be doing in order to make you stand out and be successful! Let's make your career a success!

What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question. The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed.

Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets). Product managers can get caught up in the details of their product. There always seem to be new requirements to create, product launches to schedule, and features to document.