Showing results for "elephants" in Business & Careers

Driven entrepreneurs seem to always be in search of their "unicorn" team - that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles - the "elephants" - tend to get in the way. Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now.

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

For many people, hiring staff is one of the scariest elements to growing a business, but there is a universal fact: You can’t grow a business without staff. The problem is, of course, that people do odd stuff. Things you’d never think of: smoking a joint when operating a forklift. Meeting each other in intimate ways in the executive toilet. Taking advantage of the takings....

CEO Louis V. Gerstner, Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.

When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.

The Racial Revolution of 2020 pushed anti-racism to the forefront of the global conversation. For the first time in history, many companies have had to take an honest look at how little progress has been made in regard to racial equity in the workplace. The diversity, equity, and inclusion industry has been around for decades and strides have been made to create a more diverse workforce, however, more must be done to ensure that people of various backgrounds feel respected, valued, and included.

Drawing on case studies from the most innovative start-ups in Silicon Valley, this step-by-step guide will show you how to develop, validate and bring your impossibly big ideas to life. In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a start-up founder, corporate executive, small business owner, freelancer or professional: there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

In The Elephant and the Mouse, diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from your diversity, equity, and inclusion initiatives. In this book, you'll explore the powerful case for diversity, equity, and inclusion and the often-overlooked risks posed by a homogeneous workforce. You will learn the hard truths about why many DE&I efforts fail, millions of dollars are wasted, and why organizations confuse efforts with outcomes.

Stanley Bing follows his enormously successful What Would Machiavelli Do? with another subversively humorous exploration of how work would be different - if the Buddha were your personal consultant.

Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.

In a survey of more than 4,000 CEOs, executives, and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realize that every conflict presents an opportunity to reach higher levels of performance. In The Elephant in the Boardroom, award-winning leadership psychologist Edgar Papke explores the unique and challenging relationship that leaders have with conflict and offers the know-how needed to use conflict as the engine of innovation and creativity.

Developing life-changing drugs is risky and expensive, but that’s not what makes them unaffordable. Drug pricing is a staple of every news cycle and political debate. And while we’ve struggled for decades to agree on solutions that serve all patients without jeopardizing the invention of new medicines, many Americans suffer because they can’t afford the drugs they need. Do we really have to choose between affordability and innovation?

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Made for entrepreneurial leaders and executives, this audiobook shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed more than 150 strategic partnerships.

Serial entrepreneur, business expert, and best-selling author Mike Keonigs has spent decades studying human psychology, motivation, business, and language, in order to crack the code on sales. The result: A sure-fire way to get people to not just buy from you, but want to buy from you (there's a big difference!).

In The Ant and the Elephant, The New York Times best-selling author and Olympian Vince Poscente weaves a clever parable around profound concepts that can have an immediate impact on your life and the life of your organization. With his trademark wit and wisdom, Poscente shows us how to focus on and redirect the subconscious mind in order to accomplish the goals we consciously strive to achieve.

Software Defined Networking (SDN) is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That's where the real power of SDN comes from, and that's what we'll be exploring in this book.

Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external orientation)? And, do I have a soul, and if so, who am I (internal orientation)?