Showing results for "We" in Marketing

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Each week Jack Frimston and Zac Thompson who run "We Have A Meeting" sit down with incredible entrepreneurs and dig deep into the skills of sales, mindset, marketing and much much more. If you're looking for insightful conversations and tangible takeaways - who knows... you might just enjoy yourself Hosted on Acast. See acast.com/privacy for more information.

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

The shipping industry is the backbone of international trade, contributing to the globalisation and development of the world, but it's the shipping people who makes the world go around. This is where you meet the maritime professionals, strong characters with an interesting background.

Marketing Like We're Human is for quietly rebellious business owners like you who want to be gentle, authentic, AND successful in your marketing and business. This radical business approach is offering you a road map to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Welcome to The We Dream Media Podcast, where we unlock the art and science of digital storytelling for businesses ready to amplify their brand. Each episode dives into essential topics like the power of narrative, building a memorable digital footprint, social media strategies, and mastering the art of podcasting. Get ready for insights and advice to help entrepreneurs, small businesses, and creators take their media presence to new heights. If you’re ready to turn ideas into impactful visuals and stories that resonate, this is the place for you. Let’s dream, create, and inspire! Together....

We Teach Photography - Comprehensive Online Photography Lessons for Beginners to Advanced Welcome to We Teach Photography, your one-stop destination for mastering photography! Whether you're just starting out or looking to elevate your skills to a professional level, our online photography lessons cater to all levels – from beginners to advanced photographers. In this course, you'll learn everything you need to know about photography, from the basics of using your camera to advanced techniques for capturing stunning images. Our expert instructors will guide you step by step, covering topics ...

Welcome to “How We Made That App,” where we explore the crazy, wild, and sometimes downright bizarre stories behind the creation of some of the world’s most popular apps, hosted by the always charming and devastatingly handsome Madhukar Kumar. After starting his career as a developer and then as a product manager, he is now the Chief Marketing Officer at SingleStore. And he’s here to take you on a journey through the data, challenges, and obstacles that app developers face on the road to creating their masterpieces. In each episode, we’ll dive deep into the origins of a different app...

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

A marketing podcast focused on revenue growth, brought to you by Pieo. In each episode James Kevan and Andrew Laity share strategies that have delivered meaningful results, diving into revenue growth topics and common challenges that business face. They discuss how they solved problems throughout a customers lifecycle related to growth, marketing & revenue generation. For those who understand that impressions don't pay salaries.

There is a lot of chatter about marketing, and why not? After all, marketing plays a vital role in the success of a company. They say that the buck stops at the marketing department. Profits are determined more by what marketing people do than anything else.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.