Showing results for "Masterplan" in Management & Leadership

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but ...

Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business.