eCommerce MasterPlan

By: Chloë Thomas
  • Summary

  • Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Copyright 2024 Chloë Thomas
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Episodes
  • How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young
    Dec 23 2024

    Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.

    Hit PLAY to hear:

    • Adding new products strategically
    • Using a phased approach to product launches
    • Investing in technology for project management
    • Making sure teams work together
    • Focusing on the customer and their needs

    Key timestamps to dive straight in:

    [06:28] Expanding customer base with frequently-purchased products.

    [08:52] Team structure and what they outsource.

    [13:33] Stagger launch phases for continuous promotional opportunities.

    [14:23] Prioritize action, iterate quickly, embrace imperfection.

    [18:10] Communication and feedback are key elements to success.

    [20:46] Houseplants becoming interior decor, not horticulture.

    [22:46] Listen to Joy’s Top Tips!

    Full episode notes here: https://ecmp.info/522

    Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

    Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Show More Show Less
    34 mins
  • Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie
    Dec 16 2024

    Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

    Hit PLAY to hear:

    • The roles of design and user experience in eCommerce
    • Simplicity enhances customer satisfaction
    • How customization contributes to B2B success
    • Why aligned teams are key to growth
    • The importance of continuous adaptation

    Key timestamps to dive straight in:

    [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.

    [07:33] Creating bespoke, aesthetic, B2B design experiences effectively.

    [09:59] Redesign improved eCommerce site's functionality and aesthetics.

    [13:37] July Shopify launched B2B module, enabling customization.

    [16:51] Educate teams; align website and sales efforts.

    [20:45] Listen to Ian’s Top Tips!

    Full episode notes here: https://ecmp.info/521

    Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

    Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Show More Show Less
    38 mins
  • How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas
    Dec 9 2024

    Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products.

    Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.

    Hit PLAY to hear:

    • Starting with a clear mission & vision
    • Using a customer-focused approach
    • Sustainability and quality going hand-in-hand
    • Having a multi-channel strategy
    • Why a lean team structure works

    Key timestamps to dive straight in:

    [05:33] Moms influence sustainable product strategy and portfolio expansion.

    [09:08] Retail: Prioritize profit to ensure business sustainability.

    [09:58] Small core group augmented by agencies and tools.

    [13:30] Bamboo toothbrushes popularized eco-friendly products globally.

    [16:46] Embrace Amazon's dominance; collaborate, don't compete.

    [18:36] Listen to Warren’s Top Tips!

    Full episode notes here: https://ecmp.info/520

    Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

    Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Show More Show Less
    33 mins

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