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Lawrence’s accomplishments are nearly impossible to comprehend. After breaking two Guinness World Records, he shattered possibilities in 2015 by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE IRONMAN®, “the single most difficult day in sports”—a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.

How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James 'Iron Cowboy' Lawrence shows listeners how to do. Lawrence explains how listeners can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible.