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Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs (2018) explores how Apple creates its products through the perspective of a programmer who worked at the corporation for more than a decade. Author and software engineer Ken Kocienda uses stories from his time at Apple to demonstrate how the company pushes its employees to solve seemingly impossible programming problems...(Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)