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Best friends Sarah, Maisie and Freda are brought together by their jobs at Woolworths. With their loved ones away on the front line, their bonds of friendship strengthen each day. Betty Billington is the manager at Woolworths and a rock for the girls, having given up on love...until a mysterious stranger turns up one day - could he reignite a spark in Betty?

Kent, 1953. The Woolworths Erith store, a beloved cornerstone of the community, faces closure if the December turnover fails to increase. And, as if store manager Betty Billington doesn't have enough on her plate, personnel shortages and a troublesome new employee add to the strife. With Christmas on the horizon, Betty and her staff must strive to find solutions to improve business and keep the store running – from special events for late-night customers to a festive group trip into central London.