touch point podcast

By: touch point media
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  • Summary

  • touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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Episodes
  • TP407 - Leadership and Change in Healthcare

    TP407 - Leadership and Change in Healthcare
    Oct 30 2024
    In this episode, hosts Reed Smith and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. They explore adaptive leadership styles, including transformational leadership, which fosters loyalty, creativity, and resilience. The episode also discusses the four C’s of Leading Through Change and offers practical insights for navigating healthcare's unique challenges. Jill Austin joins the show to discuss her new book, Transformative Leadership: Self-Mastery for the New Voice of Business Success. Mentions from the Show: How Transformational Leadership Can Inspire Others The Four C’s of Leading Through Change “Transformative Leadership: Self-Mastery for the New Voice of Business Success” on Amazon New Voice of Leadership website Jill Austin on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • TP406 - Digital Disruption and Changing Expectations of Digital

    TP406 - Digital Disruption and Changing Expectations of Digital
    Oct 23 2024
    In this episode, hosts Reed Smith and Chris Boyer explore the significant disruptions currently transforming the US healthcare system, from innovations reshaping service delivery to changes in how the market operates and how patients receive care. They outline five major disruptive trends and discuss how health systems can build resilience in the face of these changes. This episode also features an insightful interview with Mike Schneider from Greystone, where he shares his perspective on the evolving digital expectations within health systems and offers an exclusive sneak peek of what to expect at HCIC this year. Mentions from the Show: 2024 healthcare services outlook: Challenges and opportunities The healthcare disruptors expected to make an impact in 2024 Driving growth through consumer centricity in healthcare 2024 Outlook: 'Blurring of the lines' as providers, retailers and payers plotting primary care plays Moody's upgrades healthcare outlook from negative to stable for 2024 Healthcare’s next chapter: What’s ahead for the US healthcare industry A tough 2024 is on the horizon. Here's how Deloitte says healthcare leaders should prepare HCIC.net Greystone.net Mike Schneider on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 1 min
  • TP405 - Do Healthcare Consumers Actually “Shop”?

    TP405 - Do Healthcare Consumers Actually “Shop”?
    Oct 16 2024
    In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumer-driven healthcare and why it often falls short of true "shopping" experiences, discussing how factors like insurance coverage, geographic limitations, and health drivers complicate decision-making for patients. From the pitfalls of online appointment scheduling to the limitations of "reserve your spot" features in emergency departments, they break down how healthcare systems must improve UX/UI design to better serve patients. Mentions from the Show: Why “Shopping” is a Problematic UX Metaphor for Considered Purchases Such as Healthcare The Future of Healthcare: 5 Trends to Watch in 2023 Health Literacy in the United States America Worries About Health Costs ​​Accenture: Human at the Heart Real-Time Access to Electronic Health Record via a Patient Portal in a Tertiary Hospital: Is it Harmful? A Retrospective Mixed Methods Observational Study From Data To Decisions: Using Insights For Better Results Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins

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