Today, we’re diving into a powerful concept: the three types of momentum that drive real business growth—personal, team, and company momentum.

When you learn how to leverage all three, you’re not just building a business—you’re laying the foundation for sustainable, long-term success. This is essential for anyone serious about thriving in this industry.

I want this to shift how you think about momentum and growth because mastering what I’m sharing today isn’t optional—it’s critical. Let’s get to it and build something that lasts.

Listen to Learn

1:23 - What personal momentum is, how it serves you and the ways that it can also lead to overwhelm and burnout

3:44 - Why team momentum is the real secret to long-term growth

6:17 - Some of the reasons that company momentum will start to slow and what you can do when this happens

7:17 - A special ask for you regarding how you can support this podcast and its message

7:58 - The two specific things that determine team momentum

10:56 - The simple formula for success in business and why it matters more than ever right now

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Feeling stuck or frustrated in your network marketing business? Watching your team struggle and wondering if you’re doing something wrong? You’re not alone. I recently had a conversation with a past client, friend, and fellow leader who’s been feeling the exact same way.

In this episode, I’m diving into a problem that’s plaguing in our industry: mismanaged expectations.

We have a lot of unrealistic expectations, which are often fueled by hype marketing like I talked about in the last episode. When we measure our success by the wrong metrics or fail to celebrate the progress we have made, we risk burning out or even walking away from the dreams God placed on our hearts.

But here’s the truth: the fact that you’re still here—listening, showing up, and leading—means you’re already successful.

It’s time to have some tough but necessary conversations about what needs to change in our industry and within ourselves. I truly believe the best days for network marketing—and for you—are ahead. Let’s face these challenges together and build something extraordinary.

Listen to Learn

3:29 - Why mismanaged expectations is so dangerous and the group of people in our industry that it impacts the most

4:16 - The role that social media and the pandemic have played in these issues becoming more prevalent

8:29 - A simple reframe you can make in the areas of your business and metrics that you are paying attention to

10:21 - A special ask for you regarding how you can support this podcast and its message

11:04 - What we’re doing as a company to change the conversation being had around success

12:49 - Specific actions you can take right now with your team and why doing this is your responsibility as a leader

14:18 - What setting expectations looks like in practice and the advice my mentor told me starting out that still resonates with me today

16:54 - Why I feel that these conversations aren’t happening and what we can do to change this

451: Are You Marketing Your Business With Heart or Hype?

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Let’s be real: social media is packed right now with what I like to call “hype marketing.” You know the posts—“biggest launch in the history of network marketing,” “a compensation plan like nothing you’ve ever seen.” It’s constant. But here’s the truth: these tactics aren’t just overused; they’re actually driving people away and undermining your business’s credibility.

If you’ve been caught up in this approach—maybe because it’s what’s being taught or you’re following what everyone else is doing—I want you to know that it’s ok and you can start doing things differently.

In this episode, I share the four reasons why hype marketing is hurting your business and I reveal what you can do to start building a lasting business with heart over hype!

Listen to Learn

5:00 - How hype marketing sets bad expectations and has you marketing from a place of fear

8:10 - A real life example of what I’m seeing in the marketplace at this time

10:27 - A special ask for you regarding how you can support this podcast and its message

12:26 - What I would be doing differently to market with integrity

15:21 - The ways in which hype marketing attracts the wrong people to you and what you really need to build a solid foundation for your business

18:24 - Why you always need to be thinking long-term while keeping your brand and reputation in mind

19:56 - Something you’ll notice about the true effectiveness of hype marketing

21:36 - A final reminder about where credibility is born from and why hype is never going to get you there

Follow me on Threads & Instagram at @bob_heilig

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