Let’s be real: social media is packed right now with what I like to call “hype marketing.” You know the posts—“biggest launch in the history of network marketing,” “a compensation plan like nothing you’ve ever seen.” It’s constant. But here’s the truth: these tactics aren’t just overused; they’re actually driving people away and undermining your business’s credibility.

If you’ve been caught up in this approach—maybe because it’s what’s being taught or you’re following what everyone else is doing—I want you to know that it’s ok and you can start doing things differently.

In this episode, I share the four reasons why hype marketing is hurting your business and I reveal what you can do to start building a lasting business with heart over hype!

Listen to Learn

5:00 - How hype marketing sets bad expectations and has you marketing from a place of fear

8:10 - A real life example of what I’m seeing in the marketplace at this time

10:27 - A special ask for you regarding how you can support this podcast and its message

12:26 - What I would be doing differently to market with integrity

15:21 - The ways in which hype marketing attracts the wrong people to you and what you really need to build a solid foundation for your business

18:24 - Why you always need to be thinking long-term while keeping your brand and reputation in mind

19:56 - Something you’ll notice about the true effectiveness of hype marketing

21:36 - A final reminder about where credibility is born from and why hype is never going to get you there

Follow me on Threads & Instagram at @bob_heilig

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