• Ep. 61 - Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A)
    Sep 16 2024

    Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliable resources, sift through the options, and find the best fit for your goals as an author.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to evaluate author resources and service providers
    • Tips for identifying trustworthy platforms and support based on your genre and goals
    • Recommendations for specific author resources, including Kindlepreneur and BookBub


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    13 mins
  • Ep. 60 - Is Your Book Idea Worth Pursuing? Try This Writing Exercise
    Sep 9 2024

    Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?

    In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it’s something you want to pursue further.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to use the "flash write" exercise to gauge your interest in your book idea
    • Key questions to ask yourself during the process to determine if your idea has enough substance for a full book
    • How this exercise can reveal your writing process and help you develop more content

    Tune in next week for a discussion on legitimate author resources that are relevant for today’s market.


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    8 mins
  • Ep. 59 - Why You Will Be Disappointed In Your Book Publisher
    Sep 2 2024

    For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn’t meet their expectations.

    In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The reality of what traditional publishers offer and what they expect from you
    • How to align your vision with your publisher's to avoid common pitfalls
    • Tips for taking ownership of your book's marketing and success

    Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.


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    12 mins
  • Ep. 58 - Increase Your Book Royalties by Selling Directly to Readers
    Aug 26 2024

    What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale?

    What if you had the contact information of everyone who purchased your book?

    In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The benefits of selling your book directly through your website
    • How to leverage self-publishing platforms to increase your profits
    • The potential trade-offs and how to overcome them for a smoother process

    Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.


    Submit a Question. Ask a question to be featured on the podcast. Ask Here

    Liked this episode? Share it and tag us on Instagram @juxtabk

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    15 mins
  • Ep. 57 - Using Neuroscience to Make you a Better Book Author.
    Aug 19 2024

    Are you struggling to finish your book? Getting feedback that your manuscript is missing something?

    It might not be a bad book but a blind spot based on your thinking style.

    In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How thinking styles influence your writing and what might be missing in your manuscript
    • Ways to identify and leverage your thinking preferences to improve your writing
    • Tips for balancing different thinking styles to connect better with your readers


    Submit a Question. Ask a question to be featured on the podcast. Ask Here

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    17 mins
  • Ep. 56 - Create a Book Sub-Title that Excites Your Reader
    Aug 12 2024

    Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase.

    This is especially crucial for non-fiction authors aiming to engage their target audience.

    In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to create engaging subtitles that capture attention and convey your book's promise
    • Different approaches to crafting effective subtitles
    • Tips for combining subtitle strategies to maximize impact


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    11 mins
  • Ep. 55 - Turn a Bad Book Title Into a Great One
    Aug 5 2024

    Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.

    In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • Why a compelling book title is essential for non-fiction authors
    • Different approaches to crafting an impactful book title
    • Tips for ensuring your title is searchable, clear, and attention-grabbing

    Stay tuned for the end of the episode, where I'll answer a listener-submitted question on launching a book.


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    15 mins
  • Ep. 54 - Are You Making These 6 Mistakes with Your Ideal Book Reader?
    Jul 29 2024

    Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.

    In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to identify and focus on your specific ideal reader
    • Strategies for meeting your readers where they are
    • Tips for simplifying your message and positioning yourself as a guide

    Stay tuned for the end of the episode, where I'll answer a listener-submitted question about getting started with your book marketing.


    Submit a Question. Ask a question to be featured on the podcast. Ask Here

    Liked this episode? Share it and tag us on Instagram @juxtabk

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    CONNECT WITH US:
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    12 mins