Writing copy that connects - Paul Smith, Director / The Amber Group
Jan 15 2025
Length: 42 mins
Podcast

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Writing copy that connects - Paul Smith, Director / The Amber Group

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Summary
This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.

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