Born to B2B

By: The Think Tank
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  • Summary

  • Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry’s top talent, inviting them to share their stories, insights and ideas. Each episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.
    2023
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Economics Marketing
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Episodes
  • Writing copy that connects - Paul Smith, Director / The Amber Group

    Writing copy that connects - Paul Smith, Director / The Amber Group
    Jan 15 2025

    This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.
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    42 mins
  • Leveraging the power of ABM - Ros Rowlatt, Digital Media Director / The Think Tank

    Leveraging the power of ABM - Ros Rowlatt, Digital Media Director / The Think Tank
    Nov 20 2024
    On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.
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    24 mins
  • Building a unique B2B brand - Amy Law / Head of Marketing and Sales at MachineMax

    Building a unique B2B brand - Amy Law / Head of Marketing and Sales at MachineMax
    Jan 9 2024

    This time on the Born to B2B podcast, Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.
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    31 mins

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Interesting podcast for B2B Marketing lovers

A great range of guests so far in this series with some great insights and stories

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