• With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

  • Sep 2 2024
  • Length: 48 mins
  • Podcast

With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

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  • Summary

  • Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of the most interesting things we saw out there, so we were delighted to get him onto the pod to discuss his ideas in more depth. In this wide ranging conversation, we talk about the latest developments in AI creativity, how to prompt an AI image generator for the best results, how brands are using AI to creative more effective campaigns and what the future holds for human creatives.

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