Getting to the Point

By: bigsmall.works
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  • Summary

  • Inspiring stories from those who’ve cut through complexity to redefine businesses, categories and often themselves in the process.

    Hosted on Acast. See acast.com/privacy for more information.
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Economics Management Marketing
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Episodes
  • With Marsha Goei, on how Breeze is challenging the dating industry by taking online dating offline

    With Marsha Goei, on how Breeze is challenging the dating industry by taking online dating offline
    Nov 16 2024

    When a bunch of students from Delft University of Technology hit on a new way to do online dating, they decided to test their idea on campus armed with printed paper profiles and a mobile phone. Having proven the concept they dropped out of university to build Breeze, a challenger dating brand. Since then, Breeze has facilitated over 250,000 dates and is gearing up for a big expansion into the UK in 2024.


    In this episode, co-founder Marsha Goei shares the story behind Breeze's rapid rise, offering insights into launching a business, tackling early-stage marketing challenges, and navigating the dynamic world of online dating.



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    32 mins
  • With Stephen Taylor on how to become a multi-category CMO

    With Stephen Taylor on how to become a multi-category CMO
    Oct 23 2024
    How do you become a CMO? What skills does the modern CMO need? What should you do in the first 100 days? How has the role changed as technology has developed? And how do you become that rare thing - the multi-category CMO? If anyone should know the answers, it's Stephen Taylor. Stephen started his career in the world of FMCG, with Gillette and Procter & Gamble, before rising to CMO for Samsung, PayPal, Nokia Phones and Pizza Express. Thanks to Stephen for sharing his insights and anecdotes along with some good advice for aspiring marketers looking to take on the CMO role themselves.

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    43 mins
  • With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer

    With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer
    Sep 20 2024
    Poppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how they've gone from Day 1 to a community of 3m people, how you deal with the content rights to over a thousand films and what advice Poppy would give to CMOs when it comes to the controversial subject of 'Brand Purpose'.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins

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