This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!

Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!

Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!

trueCABLE: https://www.truecable.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

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This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!

Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!

Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!

If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!

Check out Kims Custom Caps here: https://www.kimscustomcaps.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product

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In this episode we are doing something a little different...

We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!

Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!

Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.

In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!

Snaffling Pig: https://www.snafflingpig.co.uk/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come

Check out our awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!

From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.

Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do
9:53 Content is King of the SEO Game
14:28 Six Tips for Faster Page Speed in e-commerce
20:12 How Google Is Watching Your Site
26:41 9 Things You Need To Know Before Launching Your Website
31:22 Schema & Collection Structure
37:42 Outro

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!

Portland Leather Goods: https://www.portlandleathergoods.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.

They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a Friend

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This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!

We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show