This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!

Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!

Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!

trueCABLE: https://www.truecable.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

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This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!

Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!

Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!

If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!

Check out Kims Custom Caps here: https://www.kimscustomcaps.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product

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In this episode we are doing something a little different...

We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!

Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show