EPISODE SUMMARY

Giulia Dugo is the blogger and content creator behind Palm Trees & Pellegrino, producing content on travel, lifestyle, and the beautiful city of San Diego where she lives.

Giulia discusses the inception of her blog through her own interests and the community of other bloggers. Her platform has grown dramatically since then, branching out into many media channels. She shares how her degree in business became invaluable through that process, helping her balance blogging with her full-time job and grad school through treating her blog like a business to create the best content she can.

We cover topics like what it means to treat your blog as a business to grow it effectively, understanding your own operations as a content creator, how and what to outsource, what not to outsource, and the most important skill that she believes content creators are missing. Giulia is a wonderful creator to learn from and follow, knowing that art and content are not the only parts of a successful blog.

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Giulia Dugo on Palm Trees & Pellegrino, Instagram, and Tik Tok. Her book recommendations for negotiation are The Truth About Negotiations and Nice Girls Don’t Get the Corner Office.

We Speak About:

[00:55] Starting her blog, meeting other bloggers

[04:04] Diversifying her media platforms, working on new platforms

[05:21] Teaching others about treating your platform like a business

[07:10] Treating her own platform like a business with her business background

[08:50] Importance of organization and outsourcing to balance her blog with the rest of life

[10:31] What to outsource and why, photography and content management

[15:02] What not to outsource, authenticity and connection to community

[17:40] Her role and her community’s role in her blog

[19:39] Importance of negotiation, one skill every creator should have

[23:23] Understanding your own creativity

[25:00] What’s next for Palm Trees & Pellegrino

[28:01] Closing