Creators Network

By: Trend.io Lingyu Kong
  • Summary

  • All digital creators welcome! For aspiring creators or established creators looking to learn and improve, the Creators Network podcast discusses all you need to start, grow, and succeed as a content creator. From picking a niche, planning your content, working with brands, and balancing your work with the rest of life we cover it all. We talk with the best creators across Instagram, Tik Tok, Youtube, and other media channels to unpack what goes into becoming a successful creator.
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Episodes
  • Starting a Fashion Blog on Instagram w/ Madi Kahn
    Jun 24 2021
     EPISODE SUMMARY  Madi Kahn is from New York City. She graduated from the University of Pennsylvania in 2019. She has always been a creative person, and she loves expressing herself through different creative outlets. She recently started her fashion blog last year. Madi considers herself a content creator, and she focuses on fashion, beauty, and lifestyle.  Madi discusses how she started her fashion page. She started playing around with fashion blogging and taking pictures of different outfits before the quarantine started. She worked as an assistant buyer at Macy’s. Being at Macy’s and being around people who care about fashion every day inspired her to explore her own style.  She likes to create content in advance so she can absorb all the information and look at all the pictures and figure out how she can tell a story and create flow.  Many times, she draws inspiration from other people. She comes up with ideas for content based on looking at other bloggers and creative people on social media. Also, depending on where she is, the location has a huge influence on the colors and aesthetics that she goes for.  A simple background is what draws Madi. She likes very clean aesthetics and tries to highlight whatever piece that she is trying to imply, like her outfit, jewelry, or even the skincare product that she is using.   Fashion for her is stepping back from the actual outfits that she wears, which is a source of confidence. When she wears an outfit that she is proud of, it makes her a lot more confident. Fashion makes her confident and is herself.  When she was starting her Fashion Blog, she had around 4000 followers who didn’t have the same passion or were not interested as her. They didn’t have the mutual passion and understanding as to the community that she’s created.  What people don’t know about the fashion industry in terms of job requirements is that many people do content creation for fashion as a full-time job.   When starting a Fashion Page, you have to forget about what people are going to think about you and let go of that anxiety and fear of judgment by your peers and think about what is going to benefit you in the long run, how you can advance in your career, and what your goals are.  She was very anxious about asking for help from other people because she knows that they don’t have the same passion that she has and that makes her feel bad. After the pandemic, she’s looking forward to meeting up with other content creators and shooting with them because they have the same interests.  Madi has worked with multiple brands inside and outside of the fashion space. She has worked with skincare brands and clothing brands, but she hasn’t had any partnership with non-consumer products.  People want to see your genuine personality and self shine through more than they want to see these curated moments that are isolated in time. Madi was able to grow as a Fashion content creator using Reels and TikTok content.   If you are trying to grow, video content is the way to go for any industry. But in fashion, you could do unboxing videos, styling videos, make a video of different outfits, or videos about your favorite bathing suits for summer. You could make a Reel video about that.  It always feels like a risk to start something new in the beginning because you don’t know what it’s going to be like. There’s this whole learning process, and it can seem like a lot to invest. But creating a Reel each day and being so consistent with it will open so many doors for you.  If you’d like to join Trend and our influencer marketing platform, visit trend.io. If you are interested in becoming a guest on our show, email lingyu@trend.io for more information.  Madi Kahn on:  Website: https://www.madikahn.com/  Instagram: http://www.instagram.com/madiizk  Facebook: http://www.facebook.com/madisonikahn  LinkedIn: https://www.linkedin.com/in/madison-kahn-624333135/    Subscribe to her Podcast:   Spotify: https://open.spotify.com/show/0WFdmWz7RDstnP8l4Lje5H?si=agn72neRSGWas9L9Qtl-sA  Apple Podcast: https://podcasts.apple.com/us/podcast/haute-takes/id1513401272    We Speak About:  [0:20] Madi Kahn Introduction  [1:23] Getting Started on Fashion Blogging  [3:43] Creative Process and Planning Things in Advance  [5:42] Coming Up with Ideas and Inspiration  [7:46] Adapting to the Environment that you are in  [9:20] Highlighting Aesthetics  [9:53] The Meaning of Fashion  [12:51] The Aesthetic in New York  [13:36] The Similarities of Fashion and Social Media  [14:51] The Positive Side of Social Media  [16:12] The Impact of an Audience and Community  [18:05] Emerging Passions  [19:24] What most people don’t know about the Fashion Industry  [23:35] Challenges of Starting Fashion Page  [25:54] Asking people for help  [28:10] The Benefits of Personal Connection  [28:56] Working with Brand in the Fashion Industry  [29:38] Growing as a Fashion-based Content ...
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    38 mins
  • Committing to Content Creation & Creating Engaging Content w/ Shelby Barnes
    Jun 18 2021
     EPISODE SUMMARY  Shelby is a Florida-based content creator producinglifestyle, fashion, and travel content. She has over 57.4 k followers onInstagram and is on a mission to connect and share her life with her community.  Shelby discusses how she got started in content creation, begana journey with her high school sweetheart, and created content. Throughout hercareer, she made a community of followers and managed to recover from burnout.By focusing on what she loves and staying true to herself, her community grew,and she has made a name for herself on various social media platforms.  We covered topics such as building your community,creating content that resonates with who you are, and connecting with yourfollowers. We learn how she creates content, organizes herself, and advisesfellow content creators looking to build their own community.  In the beginning, incorporating their ideologies,personalities, and habits has never been easy. Shelby’s husband, Jake, is aperson who has no inkling about social media. What does this entail? Itresulted in him adapting and pivoting to know the ins and outs – essentiallyworking outside his comfort zone.  Despite their varying styles and personalities, they couldgenerate and create different content by leveraging their differences andleaning on their strengths and perseverance.  Did their perseverance reward them? It did, spectacularly!But, it did not come like a pie falling down from the sky. They had to thinkoutside the box and deal with burnout. Otherwise, inspiration will be nowhereto be seen. You are not only battling yourself but also other content creatorsand even your target audience.  If the things you put out will not resonate, then theywill look for others that does. And that’s an opportunity in the eyes of youropponents. But how do you keep yourself inspired throughout the process? Whatyou need is a superb message that your community can relate to and buildthemselves with.  What can you get through all of these? Social media is nowthe bridge of human connection, which spans globally and transcends race andculture. You will never know that the most important people in your life can befound through that bridge. And when it comes to your platform as a creator,being authentic is the most foolproof solution.  Nothing beats the truth and trust when you build yourcommunity. Don’t be intimidated by numbers because regardless of how big thatnumber is, the real treasure comes from the fraction that genuinely cares foryou and what you put out. Even if your content only reached a single person,the point is you made an impact and inspired them at their lowest point inlife.      If you’d like to join Trend and our influencer marketingplatform, visit trend.io. If you are interested in becoming a guest on ourshow, email lingyu@trend.io for more information.     Shelby Barnes on:  Instagram: https://www.instagram.com/shelby__barnes  Website: https://www.stylesbyshelbs.com/  Facebook: https://www.facebook.com/Shelby-Barnes-2164772363763048/  Tiktok: https://www.tiktok.com/@shelby__barnes     We Speak About:  [0:19] Shelby Barnes Introduction  [0:57] Getting started in Content Creation  [3:01] Doing something different and starting a career in socialmedia  [6:03] Going against the doubts and skeptics  [8:06] Organizing yourself to achieve your goals  [10:03] Starting a journey with your significant other  [15:15] A little tip when looking to work with aPhotographer  [15:51] How much content are you shooting, and how oftenare you posting?  [18:08] Advice for fellow content creators  [19:12] Recovering from Burnout  [22:08] Creating content through your interpretation andinspiration  [25:42] Making the most out of your content in differentplatforms  [28:34] A much cheaper and convenient way to edit photos  [30:16] Building your community in different social mediaplatforms  [33:40] Keeping up with social media trends  [36:19] Connecting with the people within your community  [40:47] How to start and approach building your community  [44:41] Closing  
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    45 mins
  • How to Take Better Photos & Outsource w/ Karya Schanilec
    May 6 2021

    EPISODE SUMMARY

     

    Karya Schanilec is a professionally trained photographer based in NYC who works with bloggers, brands, and fashion all over the city.

     

    Karya discusses how she started becoming a professional photographer and goals for her photography business. After working in Seattle for a few years, she moved to NYC for more opportunities working with larger and established clients. From her varied and full experience in photography, she shares tips for becoming a better photographer!

     

    We cover topics like the basics of photography: composition, lighting, and camera settings, learning these skills, the equipment needed to start becoming a better photographer, when to upgrade your equipment, what equipment to upgrade to, the best image editing tools to use. Finally, we talk about outsourcing photography and how to find + work with an outsourced photographer.

     

    Karya Schanilec on Instagram & TikTok.

     

    If you’d like to join Trend and our influencer marketing platform, visit trend.io. If you are interested in becoming a guest on our show, email lingyu@trend.io for more information.

     

    We Speak About:

    [00:18] Intro, brief summary of how she got started

    [02:47] Moving to NYC for new professional opportunities

    [04:44] Her goals for photography and content creation: growing business and teaching new creators

    [06:07] Working behind the scenes, what doesn’t show on social media

    [08:57] Basics of photography: composition, lighting, camera settings

    [10:58] Learning photography skills & practicing

    [18:54] Equipment to start with photography

    [20:11] When to upgrade equipment & what to get

    [21:06] Upgrade to mirrorless cameras

    [24:14] Best image editing tools to use

    [28:45] When to outsource photography

    [29:57] How to pick & work with an outsourced photographer

    [32:31] Closing

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    34 mins

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