EPISODE SUMMARY Shelby is a Florida-based content creator producinglifestyle, fashion, and travel content. She has over 57.4 k followers onInstagram and is on a mission to connect and share her life with her community. Shelby discusses how she got started in content creation, begana journey with her high school sweetheart, and created content. Throughout hercareer, she made a community of followers and managed to recover from burnout.By focusing on what she loves and staying true to herself, her community grew,and she has made a name for herself on various social media platforms. We covered topics such as building your community,creating content that resonates with who you are, and connecting with yourfollowers. We learn how she creates content, organizes herself, and advisesfellow content creators looking to build their own community. In the beginning, incorporating their ideologies,personalities, and habits has never been easy. Shelby’s husband, Jake, is aperson who has no inkling about social media. What does this entail? Itresulted in him adapting and pivoting to know the ins and outs – essentiallyworking outside his comfort zone. Despite their varying styles and personalities, they couldgenerate and create different content by leveraging their differences andleaning on their strengths and perseverance. Did their perseverance reward them? It did, spectacularly!But, it did not come like a pie falling down from the sky. They had to thinkoutside the box and deal with burnout. Otherwise, inspiration will be nowhereto be seen. You are not only battling yourself but also other content creatorsand even your target audience. If the things you put out will not resonate, then theywill look for others that does. And that’s an opportunity in the eyes of youropponents. But how do you keep yourself inspired throughout the process? Whatyou need is a superb message that your community can relate to and buildthemselves with. What can you get through all of these? Social media is nowthe bridge of human connection, which spans globally and transcends race andculture. You will never know that the most important people in your life can befound through that bridge. And when it comes to your platform as a creator,being authentic is the most foolproof solution. Nothing beats the truth and trust when you build yourcommunity. Don’t be intimidated by numbers because regardless of how big thatnumber is, the real treasure comes from the fraction that genuinely cares foryou and what you put out. Even if your content only reached a single person,the point is you made an impact and inspired them at their lowest point inlife. If you’d like to join Trend and our influencer marketingplatform, visit trend.io. If you are interested in becoming a guest on ourshow, email lingyu@trend.io for more information. Shelby Barnes on: Instagram: https://www.instagram.com/shelby__barnes Website: https://www.stylesbyshelbs.com/ Facebook: https://www.facebook.com/Shelby-Barnes-2164772363763048/ Tiktok: https://www.tiktok.com/@shelby__barnes We Speak About: [0:19] Shelby Barnes Introduction [0:57] Getting started in Content Creation [3:01] Doing something different and starting a career in socialmedia [6:03] Going against the doubts and skeptics [8:06] Organizing yourself to achieve your goals [10:03] Starting a journey with your significant other [15:15] A little tip when looking to work with aPhotographer [15:51] How much content are you shooting, and how oftenare you posting? [18:08] Advice for fellow content creators [19:12] Recovering from Burnout [22:08] Creating content through your interpretation andinspiration [25:42] Making the most out of your content in differentplatforms [28:34] A much cheaper and convenient way to edit photos [30:16] Building your community in different social mediaplatforms [33:40] Keeping up with social media trends [36:19] Connecting with the people within your community [40:47] How to start and approach building your community [44:41] Closing
